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Mazda sketches Koeru concept ahead of Frankfurt show

Mazda is giving us an early peek at the Koeru concept set to debut at the Frankfurt motor show. With a name derived from the Japanese word for "exceed" or "go beyond," the model is the latest evolution in the company's long-lived Kodo design language. Sketches tend to distort a vehicle's actual proportions, and the perspective on this one appears to be playing some visual tricks. Some things can't be hidden so easily, though. The Koeru appears to wear a more sharply angled version of Mazda's shield-shaped grille, and the headlights evolve the look of the CX-3 with an even narrower squint. The steeply raked rear hatch provides a coupe-like roofline, but we wonder if the angle is this pronounced in real life. Reports from last year suggest that a new CX-9 is on the way in 2016, and we could be getting a preview with the Koeru. Mazda is also purportedly developing a CX-7 successor. We should get a better idea if this show car represents either of those future CUVs when we can see it in the metal in Germany. MAZDA TO UNVEIL NEW CROSSOVER CONCEPT IN FRANKFURT Mazda Koeru features a distinctly powerful rendition of the KODO design theme Japanese carmaker aims to further raise benchmark in competitive SUV segment Hiroshima / Leverkusen, 7 August 2015. In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment. Koeru, Japanese for "exceed" or "go beyond", is a fitting name for Mazda's latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value. With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda's latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda's patented driving fun. The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda's press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.

United States drivers buying fewer Mexican-made cars

Crossovers and pickup trucks are not only growing in market share, they're also more profitable than cars. A crossover on the same platform as a sedan retails for thousands more, despite similar components. It's one of the reasons we've seen automakers rapidly shifting production of their sedans and hatchbacks to Mexico, where cheap labor preserves the thin profit margins on these inexpensive vehicles. But as the market continues to shift in the United States, Mexico is getting burned by its lack of product diversity. The country's auto exports, which are heavy on cars, suffered a 16-percent drop last month, Automotive News reports. In total, year-over-year exports fell from 233,515 to 197,020 last month, while year-to-date exports are down by 7.4 percent, from 922,029 to 854,118. The number one culprit? America – which usually accounts for 75 percent of Mexico's exports – and its appetite for crossovers and pickup trucks bolstered by cheap gas prices. While Mexico does build some light truck models – AN specifically calls out the Ram 2500, Honda HR-V, GMC Sierra, and Toyota Tacoma as export leaders – the vast majority of vehicles rolling out of its factories are sedans and hatchbacks. In fact, the three biggest drops in Mexican exports came from companies whose south of the border factories only build cars – Ford (Fusion/Lincoln MKZ and Fiesta), Mazda (Mazda3), and Volkswagen (Golf and Jetta). Mexican Automotive Industry Association President Eduardo Solis told AN the export shortfall will likely be sorted out sooner rather than later, thanks to a pair of new factories – a Kia car factory and an Audi SUV plant – that are coming online by year's end. The two facilities will add around 100,000 vehicles to the country's export totals, which Solis said should leave the industry on the verge of breaking another export record in 2016. But how sustainable will these record-breaking years be? Slapping an "Hecho en Mexico" sticker on a new German SUV won't be enough to change the fact that Mexico's product mix is tilted too heavily towards body styles that are not growing in volume. Mexico's record-breaking export years probably aren't at an end, but we'd argue they're certainly under threat. News Source: Automotive News - sub. req.Image Credit: Omar Torres / AFP / Getty Images Plants/Manufacturing Ford GMC Honda Mazda RAM Volkswagen Truck Crossover SUV Mexico

2016 Mazda MX-5 Miata gets 25 percent fuel economy boost

Just days after revealing full pricing and specs for each trim level of the 2016 MX-5 Miata, Mazda is spilling the beans on the roadster's fuel economy. As it turns out, the numbers show an impressive boost over the previous generation. All 2016 Miatas in the US are equipped with a 2.0-liter four-cylinder that makes 155 horsepower and 148 pound-feet of torque. With a six-speed manual, the EPA estimates fuel economy of 27 miles per gallon city, 34 mpg highway and 30 mpg combined. Buyers choosing the six-speed automatic, which is a $1,075 option (that you should absolutely not choose), are expected to get 27 mpg city, 36 mpg highway and 30 mpg combined. Compared to the previous-gen model with a six-speed manual, these latest numbers represent a 25-percent improvement in mileage. The boost in economy for the Miata likely comes from a variety of sources. Underneath the hood is one of Mazda's latest Skyactiv engines, and the loss of around 150 pounds from the last gen helps too. Production of the latest version of the famous roadster is already underway, and they should start arriving at dealers in the late summer. 2016 MAZDA MX-5 MIATA FUEL ECONOMY IMPROVES DRAMATIC 25 PERCENT VERSUS OUTGOING MODEL 24/04/15 - Mazda's Flagship Roadster Highlights Improvements Displayed by SKYACTIV Technology - IRVINE, Calif., April 24, 2015 -- Lighter, quicker and more nimble than its predecessor, the 2016 Mazda MX-5 Miata demonstrates the power innovation can have when re-engineering a roadster from the ground up. In addition to all of the aforementioned improvements the 2016 MX-5 has, fuel economy can now be added to the list, with MX-5 achieving an EPA-estimated 27 mpg city/34 mpg highway/30 mpg combined when equipped with the standard SKYACTIV-MT six-speed manual transmission (EPA-estimated 27 mpg city/36 mpg highway/30 mpg combined when equipped with the six-speed automatic). This performance represents a 25-percent increase in fuel economy versus the 2015 MX-5's EPA-estimated fuel economy when paired with the outgoing model's available six-speed manual transmission, highlighting the benefits of SKYACTIV Technology. "SKYACTIV Technology is more than a catchphrase for Mazda; it's a total effort to increase efficiency, improve performance, safety and technology and instill each Mazda vehicle with a directness and responsiveness that's unmatched in the segments in which our vehicles compete," said Jim O'Sullivan, president and CEO, Mazda North American Operations.