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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda Mexico debuts Mazda3 Turbo before official U.S. reveal

We should have been keeping an eye on our neighbors to the south, who did us the favor of showing off the turbocharged 2021 Mazda3 last week. The automaker teased the reveal for the U.S. market to happen on July 8. It's reasonable to expect slight changes between our two countries, but the Mexico introduction makes a good base to know what we're getting. The prime specs: 2.5-liter Skyactiv-G turbocharged four-cylinder with 227 horsepower and 310 pound-feet of torque. As suspected, this is the same engine found in the Mazda6, CX-5, and CX-9. As such, we expect those output figures are based on using 87 octane gasoline; in the other three Mazda offerings, 93 octane gas unlocks 250 hp and 320 lb-ft. So at worst, the Mazda3 turbo makes 41 hp and 124 lb-ft more than the naturally-aspirated engine in the current hatch and sedan. At best, the improvement runs to 64 hp and 124 lb-ft. Comparing the turbo Mazda3 to the segment-standard Volkswagen Golf GTI, the incoming 2021 German will make 241 hp and 273 lb-ft. Only a test drive will reveal how the battle of sportiness vs luxury turns out for the Mazda. The numbers make a case for the former, but there's enough of the latter to sway us into believing this will primarily be a quicker Mazda3, with nary a hardcore edge. The only transmission mentioned is a six-speed automatic with paddle shifters that sends power to both axles via mandatory all-wheel drive. In Mexico there are only two Mazda3 trims, which start at 329,990 pesos ($17,050 U.S.) and 429,900 pesos ($19,294 U.S.). The turbo will introduce two new trims there that start at 489,900 pesos ($21,987 U.S.) and 529,900 pesos ($23,782 U.S.), MSRP increases of about 29%. For the supplemental dosh, the Mazda3 turbo in Mexico comes with a leather interior, sunroof, 12-speaker Bose audio, Android Auto and Apple CarPlay, LED headlights, blind-spot monitoring and auto-tint side mirrors, reversing sensors, and black 18-inch aluminum wheels.  Other than those black wheels and some badging, though, there's nothing to differentiate the forced-induction model from the naturally aspirated one. When a Jalopnik source tipped that site to some 2021MY Mazdas based on dealer codes, there was a "MAZDA3 HB PP TURBO." That "PP" likely stands for Premium Package, which is the highest trim offered on our Mazda3 right now, already comes with 18-inch black wheels, and starts at $28,445 after destination.

NFL player Alfred Morris receives his thoroughly restored 1991 Mazda 626

Washington Redskins starting running back Alfred Morris might not drive a flashy sports car or SUV, but after today, he'll be driving the nicest 1991 Mazda 626 on the planet.
Back in July, Morris temporarily traded in his 626 - cheekily named Bentley - for a 2014 Mazda6 loaner courtesy of Mazda, and today the sedan was presented back to him after the ultimate PR stunt: a reported 275-man-hour restoration that left this 22-year-old daily driver looking like it just rolled off the assembly line.
Not everything was brought back to original condition, though. The expired sticker from Morris' final year at Florida Atlantic University was left on the windshield, but to fit the car's nickname, a few high-end touches were added to the interior. This includes the quilted, cross-stitched leather seats (just like a real Bentley) and the touchscreen Pioneer audio system. There's also a plaque under the hood marking this car as the "Alfred Morris Project."