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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Next Mazdaspeed3 could look this good

Mazda showed off its brand-new 2014 Mazda3 at an event in New York City earlier this week, and we have to say, at first blush, we're pretty impressed. It looks fantastic - like a smaller, hatch'd version of the already sleek Mazda6 sedan that went on sale earlier this year. And with a 200-pound weight reduction, efficient Skyactiv gasoline engines underhood and Mazda's usual focus on driving dynamics above all, we're willing to bet that the new Three will be a pretty decent steer.
Of course, being enthusiasts, we're already setting our sights on the next-generation Mazdaspeed3, rendered here by artist Theo Chin. To our eyes, it's not a very imaginative transformation, but is likely a spot-on rendering for what the next car will look like. And it's really, really hot.
While Mazda hasn't exactly confirmed that the new Speed3 will be coming, sources within the automaker have indicated that a third-generation version of the MS3 is under development. Thing is, the Japanese automaker wants to give the standard Mazda3 some time to grow in the market, so we might not see the new Speed3 until something like 2016, with a possible diesel version to arrive before then.

2009-2013 Mazda6 door latch recall covers 161k cars

Mazda is voluntarily recalling 161,400 Mazda6 cars due to door latch mounting screws that may loosen, which could cause a door to open while the vehicle is in motion, thereby increasing the risk of accident or injury. The recall covers 2009 through 2013 Mazda6 models manufactured between February 4, 2008 and August 24, 2012.
The recall is expected to begin by October 18, 2013. Mazda will notify owners, and dealers will provide repairs free of charge. Scroll down for the official recall notice from the National Highway Traffic Safety Administration.