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Next-gen Mazda MX-5 Miata mule spied 'Ring testing

Fans of simple, lightweight motoring, rejoice - we now have images of the next-generation Mazda MX-5 Miata undergoing testing at der Nürburgring Nordschleife. Now, to be fair, this isn't some lightly camouflaged example that will give us a great peak of what the next Miata, which will also become the next Alfa Romeo Spider, will look like. This is a mule, with the new bits hidden under a current Miata's body. That doesn't mean there aren't a few scraps of valuable information here, though.
According to our flock of camera-toting spies at the Nürburgring, the next Miata is likely to grow a bit, as new models are wont to do. In particular, it will be longer and wider, and the wheelbase is likely going to be stretched, based on the shape of the wheel wells and doors. Both of those factors will add more space in the cabin.
Those are the big indications provided by these photos, but while the MX-5 might be growing, it's a safe bet based on these images that it, and the (likely pricier) Alfa, will retain the classic, long-hood, short-deck styling that so typifies rear-drive roadsters.

Mazda Hazumi Concept shows up ahead of Geneva

Last week, Mazda officially teased its Geneva-bound Hazumi concept, showing little more than an aggressive headlamp design. But now, thanks to the magic of the Internet, another rendering of the Hazumi has appeared on the web, and, well, it's totes adorbs.
In Mazda's original release from last week, we were told that the name "Hazumi" means "spring up" or "bound" in Japanese, and is "particularly well-suited to a small car that appears to be bursting with energy." And now that we're getting a nearly full glimpse of the thing, we absolutely have to agree. The company's Kodo design language offers aggressive style in a cute little shape, and the usual raft of concept car-spec treatments (no mirrors, huge wheels, etc.) make it look even more comical and delightful.
Indeed, the Hazumi is understood to preview the next Mazda2 subcompact, and if this concept car points the way forward for Mazda's tiniest hatch, consider us totally geeked. Mazda is also set to debut its new 1.5-liter Skyactiv-D diesel engine at the Geneva Motor Show next week, and while the company hasn't confirmed if that powerplant will make its way into the next Mazda2, it sure makes sense, at least overseas. Stay tuned.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.