2009 Mazda Mx-5 Miata on 2040-cars

Auto blog

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Toyota, Honda, Mazda and Nissan recall 3.4 million vehicles for faulty airbags

Most vehicle recalls that take place these days are a result of some problem that happens during the manufacturing process by the automaker, but as we see here, parts suppliers can also factor in to problematic safety issues. Automotive News is reporting that a total of 3.4 million vehicles produced by Japanese automakers between 2000 and 2004 are being recalled globally due to faulty airbags produced by an outside supplier, Takata Corp.
According to the report, vehicles from Toyota, Honda, Nissan and Mazda are being recalled because of passenger front airbags that do not inflate properly. Globally, Toyota is said to be recalling around 1.73 million cars including 510,000 in the US composed of Toyota Corolla, Matrix, Sequoia and Tundra as well as the Lexus SC430 for the 2001 through 2003 model years; this is the second time this year the 2003 Corolla and Matrix have been recalled for an airbag problem. Honda is recalling 1.14 million models, Nissan another 480,000 and Mazda 45,463. The article says that Takata supplied faulty airbags to non-Japanese automakers, but it did not specify which ones.
Honda and Toyota have released information on their own websites about the recall, while Nissan and Mazda have not yet commented. Read official press releases from Honda and Toyota, below, and look for updates as we have word from the others.

Perk up your Mazda Miata with BBR's new 248-horsepower turbo kit

For three decades, enthusiasts have argued whether the Mazda MX-5 Miata needs more power. For its part, Mazda seems fine with leaving the Miata as is, even reducing the horsepower from the third- to fourth-generation models, though the car lost a little weight. That's where tuners like BBR in the UK and Flyin' Miata here in the US step in, offering aftermarket solutions for those that crave a little more grunt. BBR announced today that its new 248-horsepower Stage 1 turbo kit is ready and waiting for the new 2.0-liter-powered ND Miatas, including the new Miata RF. BBR's first Miata turbo kit was released all the way back in 1990. Since then, the shop has been tuning and honing its craft, releasing ever-more potent variations its comprehensive power kit. This new version, like the previous ones, focuses not only on adding more power but maintaining the level of drivability and refinement you expect from all Miatas. The Mazda electronic safety features are retained, and the team is working on CARB emissions approval. That said, with BBR tune an ND Miata will hit 60 mph in just 5.0 seconds, roughly two seconds quicker than stock. To get the peak 248 horsepower and 236 lb-ft of torque, BBR does more than simply slap on a big turbo. In 2014, BBR began using a Mazda3 as a development vehicle in preparation for the new Miata's launch. A twin-scroll turbocharger is mounted onto a custom cast-iron manifold. A front-mounted aluminum intercooler keep things cool and doesn't require cutting up the bodywork. The engine breathes in through a K&N air filter and exhales through a stainless steel downpipe. The whole thing is controlled by BBR's Starchip / EcuTek RaceRom ECU software package. Other upgrades include silicone turbo pipes, an aluminum battery tray, a recirculating piston type dump valve, a carbon-fiber heat shield, and stainless steel oil and water lines. BBR is offering extended warranties from 12 to 36 months. In the US, the sole distributor is Flyin' Miata in Colorado. At $5,695, it's not a cheap proposition, but it is less expensive than one of Flyin' Miata's V8 swap kits. Less expensive (and less potent) performance kits are also available. Related Video: News Source: BBR Aftermarket Mazda Convertible Performance turbo tuner tuning