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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Full 2016 Mazda MX-5 Miata pricing released

Take heart, roadster fans. The first 2016 Mazda MX-5 Miatas due for the US are now in production. To go along with that milestone, the Japanese automaker has finally released full pricing for the fourth-generation Miata. As previously revealed, the 2016 Miata in the base Sport trim starts at $24,915 (plus $820 destination), and for that outlay buyers get a 2.0-liter four-cylinder making 155 horsepower and 148 pound-feet of torque that's matched to a six-speed manual. The convertible comes standard with features like LED lighting and a Bluetooth-equipped audio system. For $1,075 more on all models, customers can spec a six-speed automatic gearbox, and keyless entry is another $130 but standard with the auto 'box. One rung up is the Club trim for $28,600, and it improves things with 17-inch wheels, a more aggressive body kit and a seven-inch touchscreen infotainment system. Order the manual trans, and the roadster gets a limited-slip differential, Bilstein dampers and a shock-tower brace. There's also a $3,400 package to make this version of the convertible even sportier with 17-inch BBS wheels, Brembo front brakes, side sill extensions and a rear bumper skirt. Among the regular trims, the top rung is the Grand Touring for $30,065 that adds luxuries like heated, leather seats, automatic climate control, rain-sensing wipers, and adaptive headlights. Mazda's i-Activesense is also standard and includes blind spot monitoring, rear cross-traffic alert and lane-departure warning. Finally, there's the Launch Edition, which is limited to 1,000 units, and it sells for $30,495 (or $31,570 for an automatic). All of them come in an exclusive combo of Soul Red with Sport Tan leather, and buyers get all of the Grand Touring's kit, plus standard keyless entry. The order site for these special roadsters opens on May 5, but hopefuls can pre-register now for a reminder. The first 2016 Miatas should hit dealers in late summer. That should provide some time for top down driving fun before it gets too cold. Related Video: U.S.-Bound 2016 Mazda MX-5 Miata Production Kicks Off Today - Mazda Also Announces U.S. Pricing for Entire MX-5 Lineup - IRVINE, Calif. (April 20, 2015) – The wait is almost over, as North America-bound 2016 Mazda MX-5 Miata production began today, signaling the imminent arrival of the next generation of the world's most popular two-seat roadster at U.S. dealers.

Jeep Wagoneer S and Mazda Miata updates | Autoblog Podcast #817

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder. In the news, F1 snubs Michael Andretti, Jeep shows off the electric Wagoneer S, Mazda reveals the updated 2024 Miata, Mary Barra talks about future plug-in hybrids, and Rivian is set to reveal a new global product. In reviews this week, we've been driving the new Kia EV9, the Genesis Electrified GV70 and our long-term WRX. We also get a Spend My Money update, and help someone pick a replacement for a Cadillac CTS. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #817 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown F1 rejects Michael Andretti's bid to join 2025 Jeep Wagoneer S EV revealed in photos 2024 Mazda MX-5 Miata gets a ton of significant updates GM CEO Mary Barra promises shareholders more PHEVs Rivian planning 'worldwide product launch' on March 7 Cars we're driving 2024 Kia EV9 2024 Genesis Electrified GV70 Long-term Subaru WRX Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Motorsports Podcasts Genesis GM Jeep Kia Mazda Subaru Convertible Crossover SUV Electric Luxury Sedan Rivian