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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

A pair of Mitsubishis, the Mazda CX-30 and electric incentives | Autoblog Podcast #673

This week's Autoblog Podcast features Editor-in-Chief Greg Migliore and Consumer Editor Jeremy Korzeniewski as they debate the merits of the redesigned Subaru BRZ and Toyota 86 coupes and whether or not they are distinctive and powerful enough to attract buyers. The duo spends some time discussing ongoing EV and infrastructure legislation before turning their attention to a trio of crossovers. Greg muses about the 2021 Mazda CX-30 before Jeremy talks about the refreshed 2022 Mitsubishi Eclipse Cross and completely redesigned Outlander. We get nostalgic as we remember the dearly departed Pontiac GTO before wrapping the podcast up by making one more suggestion to a longtime listener who is shopping for a vehicle to replace her aging Honda Pilot. Autoblog Podcast #673 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars We're Driving 2021 Mazda CX-30 2022 Mitsubishi Eclipse Cross 2022 Mitsubishi Outlander News 2022 Subaru BRZ revealed with 228 horsepower New Toyota GR 86 breaks cover as the Subaru BRZ's friendly rival Toyota 86, Subaru BRZ stay the course ... thatÂ’s OK. Biden aims to juice EV sales with tax credits, rebates: Will it work? 2004-2006 Pontiac GTO | Used vehicle spotlight Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Autoblog readers meet the 2016 Mazda MX-5 Miata [w/video]

Mazda dropped off a 2016 MX-5 Miata at our office this week with only two stipulations: don't break it, and don't talk about driving impressions until 3:01 AM Eastern on Monday, June 1. Easy enough. But rather than hold our notes until the embargo lifts, we decided to do something different. By now, you've no doubt read all there is to know about the 2016 Miata, including our review of the Japanese-spec car with the 1.5-liter engine that isn't coming to North America. You know it's smaller than the outgoing NC model. And you know that, at 2,332 pounds, it's nearly as light as the original. But what you, and we, didn't know, is what Miata owners think about the 2016 model. The MX-5 group is incredibly enthusiastic, and they love their cars. Hell, they love each other's cars. So we gave them an opportunity to not only get together, but to get an up-close, informal look at the ND Miata outside of an auto show, several months before it officially goes on sale. Here's what we did. Cars And Coneys Anyone who's familiar with the Woodward Dream Cruise in metro Detroit has no doubt heard of Athens Coney Island in Royal Oak, MI. It's an iconic place, known for its top-notch coney dogs, quick service, and the fact that, on pretty much any warm-weather weekend, you can find cool cars in the parking lot. We called the folks at Athens, told them about our Miata meet-up, and they were immediately on board with coneys, soda, and coffee for our gathering. We first published our meet-up info late last week, and sent the details out on our social media channels, as well. But without any formal RSVP system, we had no idea how many people would show up. And since Mother Nature decided to provide us with gray skies and chilly temperatures, we figured a lot of would-be attendees opted to bail at the last minute. Needless to say, we were surprised to see several Miatas already lined up in the Athens parking lot when we arrived with the ND at 4:40 PM, 20 minutes before the listed 5:00 start time. No one kept a formal count, but our best guess is that something like 50 or 60 cars showed up over the course of three hours. Some folks stayed the whole time, some people only stopped by for a quick cup of coffee. A couple people drove long distances to attend – a few Miatas hailing from southern Ohio, and many from western Michigan. We had a huge mix of cars, too.