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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Next Mazdaspeed3 could go naturally aspirated?

The new Mazda3 is a stunner, both aesthetically and from a driving perspective. As with all good things, though, there's always room for improvement. That's where the wizards from Mazdaspeed come in. Mazda's in-house tuner has been tweaking and turbocharging the five-door Mazda3 since 2007, with impressive results.
We've shown you renderings of what the third-generation Mazdaspeed3 could look like, and for the most part your response was quite positive. Now, AutoExpress has come out with details of just what might be under that long hood. According to our friends across the pond, the new Mazda3 MPS (that's what the Speed3 is called in Her Majesty's auto industry) will be arriving with a new, high-revving, naturally aspirated engine. Wait, what?
Yes, if the rumors are to be believed, the next Mazdaspeed3 will ditch its turbocharger. According to an anonymous engineer, the new MS3 will arrive in December (this is for the UK market, mind you) with a 200-horsepower, naturally aspirated engine. The 2.0-liter mill is based on the Skyactiv engine in the new 3, and should be capable of a sub-seven-second run to 62 miles per hour.

Mazda3 Skyactiv-Hybrid and CNG Concept shown in Japan

Mazda has received a tremendous amount of public and industry praise in the last few years, following up the successful introduction of its Skyactiv technology (powertrain and otherwise), with strong products like CX-5, Mazda6 and most recently, the Mazda3. At the Tokyo Motor Show, Mazda has taken yet another step forward with Skyactiv and the 3, showing the compact (called "Axela" in Japan) with an all-new compressed natural gas engine in the Skyactiv-CNG Concept.
The end result of the Skyactiv-Hybrid is fuel consumption estimated at something like 74 miles per gallon.
Mazda thinks that CNG-powered vehicles are due for an uptick in demand, and the company believes this new powertrain will add valuable breadth to the Mazda3 range. The CNG Concept is actually a duel-fuel vehicle, capable of running on either natural gas or gasoline. In fact, we're told that the high compression ratio (14:1) inherent in Skyactiv-technology gasoline engines makes conversion to CNG particularly simple.