1995 Mazda Miata M Edition Convertible 2-door 1.8l on 2040-cars

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Mazda CX-30 crossover will have its U.S. debut at L.A. Auto Show

After debuting at the Geneva Motor Show earlier this year, the Mazda CX-30 is ready to relocate to the U.S., and is now preparing to meet its future compatriots at the LA Auto Show. The small crossover — whose name is a workaround due to the Chinese-market CX-4 crossover — is five inches longer than the new Mazda3 hatchback and five inches shorter than the CX-5 crossover. Its appeal is intended to be a mix of high maneuverability and roominess for occupants and cargo, not to mention being the second vehicle in the lineup to adopt the evolved Kodo design language first expressed on the latest Mazda3.  In Europe, the CX-30 offers buyers a range of engines from a Skyactiv-D 1.8-liter diesel to the new Skyactiv-X engine with gasoline compression ignition. Last month, Motor Trend dug up a California Air Resources Board document listing the two engines and two transmissions for the North American market. Our continent gets the 2.0-liter four-cylinder mated to a six-speed manual or a six-speed automatic, and a 2.5-liter four-cylinder mated solely to a six-speed auto. The smaller engine and manual transmission are expected to be reserved for Canadian and Mexican buyers. The U.S. likely gets the 2.5-liter, the engine that makes 186 horsepower and 186 pound-feet of torque in the Mazda3 and 187 hp in the CX-5.  Mazda's i-Activ all-wheel drive is predicted from launch, and safety features should include front cross-traffic alert, adaptive cruise control, and driver monitoring linked to a Smart Brake Support system that cuts the reaction time to issue a the driver a brake warning. The CX-30 will share the Mazda stand with the 2019 Mazda MX-5/Miata RF, refreshed 2020 CX-5 and 2020 CX-9 crossovers, the 2020 Mazda 3, and Mazda3 TCR racer. Anyone with some free time at 1:20 p.m. Pacific Time on November 11 is welcome to stream the press conference at Mazda's YouTube channel.

Mazda3 diesel under consideration for US, hybrid not so much

It's been a long time coming, but we finally clapped our eyes on the real deal, officially official 2014 Mazda3 in hatchback form yesterday. Yet there's a lot more to learn about this next-generation version of what has always been one of our favorite compacts. We know that the US version will come with one of two Skyactiv engines, but what about alternatives? Will there be any... or will the gasoline-fed four-cylinders be powerful and frugal enough to carry the day?
According to Automotive News, the answer is a definite maybe. Mazda North America CEO Jim O'Sullivan has told the trade publication that his employer will consider adding the company's well-liked 2.2-liter Skyactiv diesel powerplant to the model down the road. However, the company first wants to see how the engine fares with American consumers in its big-brother Mazda6 sedan, a model that goes on sale later this year. As for a potential Mazdaspeed3 successor, mum is still the word.
Anything else? Uncharacteristically, Mazda will build a hybrid model of its new 3. We say "uncharacteristically," because the Japanese independent has long shied away from gas-electric powertrain tech. In fact, it's gone so far as to boldly announce its aversion to the technology, with auto show banners proclaiming "Not Electric. Not Hybrid. Not A Drag To Drive." Despite all that, this new generation of Mazda3 will in fact be the company's first full hybrid production model. According to AN, however, O'Sullivan says that the company has "no plans" to sell it in the US.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.