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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda will decide who gets the MX-5 RF Launch Edition, like it's Ferrari or something

When Mazda introduced the 2017 MX-5 Miata RF at the 2016 New York International Auto Show, the vehicle came as a surprise. Everyone was expecting a new Miata variant, but no one thought it would be a retractable fastback, especially one that looks this good. Mazda listened to all of the positive feedback and decided to offer the same vehicle from the auto show as a limited-edition model. But you can't just go down to the dealer and place an order, at least for now. It's called the MX-5 Miata RF Launch Edition, only 1,000 of them will be made, and they'll go only to Mazda's "valued customers." Instead of opening up orders to anyone, Mazda took a page out of Ferrari's book and is extending invitations to customers through email. The chosen few will have a specific amount of time to preorder the limited-edition model before the automaker gives everyone the opportunity to buy one, assuming there are any left. You might remember that Mazda did a similar thing with the first ND Miata roadsters – the 2016 MX-5 Launch Edition went to the first 1,000 customers that placed orders on www.longlivetheroadster.com. The Launch Edition is painted Machine Gray with a black roof panel and has Auburn Nappa leather on the inside – the same combination as the debut car. Future MX-5 RF models will be available with the same paint and leather, but will miss out on the black roof and special badges. Launch Edition buyers will also get a numbered Tourneau watch with the vehicle, and will only have just one choice to make – manual or automatic transmission. (We know which we'd choose.) Pricing for the RF Launch Edition has not been released, but we expect the regular RF to come in a little higher than the roadster's $25,750 base price. The MX-5 RF will go on sale early next year. Related Video: Featured Gallery 2017 Mazda MX-5 RF: New York 2016 View 13 Photos News Source: MazdaImage Credit: Live photos copyright 2016 Drew Phillips / AOL Mazda Convertible Performance mazda mx-5 rf

Refreshed 2017 Mazda 3 and 6 get G-Vectoring Control

Back in June, we told you about Mazda's G-Vectoring Control system, which is an additional layer of unobtrusive cornering assistance to help maintain traction at the limits of adhesion. It's subtle to the point of being hard for a human being to detect, even a Mazda engineer, as we found out driving a G-VC equipped Mazda 6 around Mazda Raceway Laguna Seca. We knew then that the G-VC system would make it to the 2017 Mazda 3 and 6, but now all the details of both mildly refreshed cars are available. Let's start with the Mazda 3, which has a few more changes than its larger stablemate. As is standard industry practice, a mild facelift includes available LED headlights and taillights, a new grille, and a monochrome rear bumper. Inside, the slightly recontoured steering wheel now has available heating and the manual handbrake has been replaced by an electronic one. Fans of handbrake turns will frown, but those handles take up an immense amount of room (relatively speaking) inside the center console. The redesigned center storage bin takes better advantage of that newly freed-up space. Lastly, Mazda claims the 3 is quieter thanks to improved insulation and weatherstripping. The Mazda 6 was just refreshed last year, so the list of changes is even shorter. The larger sedan benefits from similar sound-reducing tweaks as the 3, and the entry-level 6 with a manual transmission now comes with the Mazda Connect infotainment system, a real upgrade from the older non-touchscreen system. One thing that both share is an available full color head-up display, which replaces a functional but ancient-looking monochrome unit. If you've been in a Mazda currently on sale with this old-looking system, you'll really appreciate the way this new one looks. We can't wait to try it out. Both new Mazdas go on sale in September. Pricing isn't available at this time. Related Video: Featured Gallery 2017 Mazda3 Unveiling View 15 Photos Related Gallery 2017 Mazda6 Unveiling View 14 Photos Related Gallery 2017 Mazda3 View 36 Photos Related Gallery 2017 Mazda 6 View 33 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog.com Mazda Hatchback Sedan mazda 3