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Mazda brings slick sports-car concept to Tokyo

Mazda teased a slick spots-car concept Wednesday that will debut at the 2015 Tokyo Motor Show. The as-yet unnamed concept promises to blend elements from the company's heritage with a sleek and modern shape. It apparently takes the form of a front-engine, two-door coupe – always a favorite configuration – with a sloping roofline and classic hood-to-greenhouse ratio. It'll be displayed alongside the Koeru concept (which returns home for its Japanese debut), a handful of MX-5 Miatas, and a classic 1967 Cosmo Sport 110S – the marque's original, rotary-powered sports car. We have a good feeling that it's the latter from which the new concept principally draws its inspiration, albeit with different dimensions than the long-tailed original - and hopefully a little RX-7 thrown in for good measure. We'll have to hold on a while longer to find out, but we're looking forward to seeing the finished product. Mazda to Unveil New Sports Car Concept at Tokyo Motor Show -- Japan-debut of Mazda KOERU and racing-spec Mazda Roadsters among fourteen models on display -- HIROSHIMA, Japan, Sept. 29, 2015 /PRNewswire/ -- Mazda Motor Corporation will hold the world premiere of a new sports car concept model at the 2015 Tokyo Motor Show, which runs from October 30 through November 8.*1 A total of 14 models will be on display at the Mazda stand, including crossover concept Mazda KOERU making its first appearance in Japan, two racing-spec Mazda Roadsters (known as Mazda MX-5 outside Japan) and the Cosmo Sport (110S outside Japan), first introduced in 1967. The design of the sports car concept to be unveiled in Tokyo is modern but maintains a sense of lineage and authenticity, appearing almost to condense Mazda's entire history of sports car development into a single model. In line with the company's theme for the Tokyo Motor Show this year, "Accelerate toward our dreams," Mazda will make an appeal for the brand's unique approach to driving pleasure. In addition to the sports car concept, Mazda KOERU will be on display along with new-generation models featuring SKYACTIV Technologies and KODO—Soul of Motion design. A motor sports exhibit will feature racing-spec Roadsters and the Cosmo Sport will complement a heritage display showing Mazda's history of convention-defying engineering.

Autoblog Minute: VW finds CO2 'irregularities', Takata dropped by automakers, SEMA recap

Volkswagen's diesel emissions scandal gets a new wrinkle, US regulators hit Takata Corporation with a substantial fine, and we head to Las Vegas for a look at tuner paradise at the 2015 SEMA show. Autoblog senior editor Greg Migliore reports on this edition of Autoblog Minute Weekly Recap. Show full video transcript text [00:00:00] Volkswagen's diesel emissions scandal gets a new wrinkle. US regulators issue a significant fine to Takata Corporation. And we take a peek inside tuner paradise at the 2015 SEMA show. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. The VW diesel emissions scandal, first brought to light in September, gets a new wrinkle, as an internal investigation by the German automaker revealed [00:00:30] irregularities in CO2 emissions that could affect approximately 800,000 vehicles. VW estimates the issue could pose a 2-billion euro economic risk. VW claims that most of the vehicles affected have diesel engines, but industry analysts say a 1.4-liter gas engine is also affected. VW says that fuel consumption figures were set too low during the CO2 certification process. During all of this, sales of some diesel-powered Volkswagen, Audi, and Porsche models [00:01:00] have been halted. Takata Corporation is back in the news in connection with its deadly airbag scandal. Federal regulators fined Takata $70 million. If the parts supplier does not comply, the fine could balloon to $200 million. Takata was also dropped this week by its biggest customer, Honda. And now, Toyota and Mazda will be following Honda's lead in dropping Takata. We're also hearing that Mitsubishi and Subaru are considering a switch in air-bag inflator suppliers. SEMA 2015 [00:01:30] came and went. We saw offerings from Mopar, like the AWD Challenger concept. Honda unveiled a Ridgeline that it will race at the Baja 1000, which gives us a hint at what future production model could look like. The celebrity presence was also felt in Vegas as it always is. Kid Rock brought a Duramax Diesel Chevy Silverado, and Acura restored and presented Ludacris with his now famous 1993 Acura Legend. Those are the highlights from the week that was. Be sure to come back on Saturday for my full recap, [00:02:00] where I'll have some added insight into Hyundai's foray into the luxury sector. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.