09 Mazda Mx-5 Miata Convertible 2.0l Grand Touring Package 6spd Manual on 2040-cars

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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Miata is always the answer, but not always the best one

The Mazda MX-5 Miata is a surprisingly versatile car. Not only is it hilariously fun on back roads and closed courses, it can also be a decent daily driver thanks to its solid gas mileage and usable trunk. But, it doesn't excel in every driving situation. Specifically long trips at high speeds, and those involving canine companions. This weekend, I did a roughly 500-mile round trip to my parents' home in Indiana to pick up my recently adopted dog. The trip was 90-percent highways, and I heard every single mile. Our MX-5 Miata Club has the minimally insulated top also found on the base level trim, and at highway speeds the wind and road noise fills the cabin with a loud, steady roar. This likely won't be a problem for fans of white noise, and it can be overcome by the stereo. However, over a few hundred miles, it starts to get old. The suspension, while superb for carving corners, also gets tiresome. On rough Rust Belt highways, it would become a bit overwhelmed, and the whole car would shiver and shake. On the plus side, nothing squeaked, rattled, or fell off in these instances. There are a few other quirks that show up on long trips. The small pedal box and floor-mounted throttle means that there isn't a particularly comfortable place to rest your right foot when the cruise control is set. Neither the door nor the center console have much padding either, so leaning your knees against them for long periods of time isn't advisable. The good news is that the seat itself was surprisingly comfortable, and never once was I feeling any back pain. Plus, when not using the cruise control, the seating position is great, allowing me to stretch out and relax. When I picked up my four-legged compatriot (a 7-year-old mix of unknown breeds named Ruby, pictured above), things became a tad tight. Standing up, she thoroughly filled the passenger compartment. For reference, she's a little over 50 pounds and stands a little more than 2 feet tall. Much bigger dogs, like my family's coonhound and German shepherd mix, won't really fit. This also made her prone to nearly face-planting on the dashboard anytime the car slowed down. She eventually figured out that simply curling up on the seat bottom was the best choice, and then slept for most of the trip. So it worked out, but I think I may have found the limit of a Miata's dog capacity. Would any of this make me want a Miata less? Certainly not. That is if I had a second car.

Infiniti QX60 AWD vs. Mazda CX-9 Signature

In certain ZIP codes around Dallas, Chevy's Suburban remains the Official SUV of Texas, but Infiniti's QX60 could be the Official Crossover. The Pathfinder-based three-row is everywhere. And while its popularity is based on transporting kids and their stuff, the QX60 is a more urban Suburban. Mazda's CX-9 is not as ubiquitous as the QX60 in McMansion driveways, but it has been making inroads into the near-luxury segment with its near-luxury spec. The CX-9's second generation has obviously upscale intent, in the sheetmetal and throughout the top-line Signature interior. And the prices of these two cars are surprisingly close. INFINITI QX60 AWD: The sheetmetal differentiating Infiniti's QX60 from its volume-oriented Nissan donor is attractive. The changes are subtle, and in profile the Pathfinder and Infiniti are almost identical, but the eye is drawn to the differences in the grille and D-pillar. The Infiniti has a luxury vibe with a more athletic stance. The QX60's interior surfaces seem upscale, but if you want wood it will cost you. In "building our own" and opting for graphite leather with maple trim, the wood requires another $12,000(!) of mandatory packages, including Infiniti's Premium and Premium Plus packages ($1,800 and $2,900, respectively) and $7,300 of Deluxe Tech. So, wood? We wouldn't. But if you do, know the QX60 won't match the larger QX80 in presence or passion, but it is certainly something beyond a rebadged Pathfinder. For you and your passengers, there is 156 cubic feet of interior room; with the second and third rows folded, you can accommodate 76 cubic feet of cargo. Like in most crossovers, that third row is best used by young kids, but taking six adults to lunch won't require too much gymnastics – or chiropractics. On the road, the QX60 is known more for comfort than composure; this isn't an old Buick, but neither is it a BMW. Nissan's 3.5 liter V6 produces generous power (295 horsepower and 270 pound-feet of torque), but it's transmitted to either the front wheels or all wheels via a CVT (continuously variable transmission). Nissan has tried to mitigate the quirkiness, but it's a CVT all the same. At a well-equipped base of $44,000, we like the QX60. But start adding options, and you can approach $60,000, which is real money even in the better ZIP codes. MAZDA CX-9 SIGNATURE: This, ladies and gentlemen, is dramatic. Mazda has absolutely nailed it. Using Mazda's KODO design language on a large platform could have gone wrong.