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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2016 Mazda CX-3 is a 2 cute ute

One day removed from our latest round of spy photos, Mazda has finally lifted the veil on its 2016 CX-3 crossover, giving us our very first glimpse at the Mazda2-based entry into the rapidly expanding world of subcompact crossovers.
Mazda's KODO design language is once again on display, presenting some increasingly familiar styling touchstones including a five-point grille that integrates neatly with the front headlights to present an almost protruding snout that's both clean and complex. Like previous KODO designs, the CX-3's profile features swoopy character lines that highlight the wheel arches and a higher beltline. Mazda has cleverly chosen to black out the CX-3's D-pillar in favor of a floating roof look, a design decision that adds to the model's fashionable styling. It's the rear of the design that borrows most heavily from the Mazda2, largely in the shape of the headlights and rear hatch.
Globally, under that fashionable sheetmetal sits Mazda's 2.0-liter Skyactiv four-cylinder that can be mated to a six-speed manual or automatic. Unfortunately, in North America, it looks like we'll only get the automatic. Regardless of gearbox, power can be sent to an optional next-gen all-wheel-drive system that uses the active torque control system found on the Mazda CX-5. Like the Mazda2, front-drive is standard.

Better as a coupe | 2017 Mazda MX-5 Miata RF First Drive

The sun can kill you. It'll also make you hot and sticky and smelly. It's a real nasty thing despite, you know, making virtually all life on Earth possible. Now, apparently, despite these risks, there are those who enjoy driving around in their car being slowly baked alive by our local star. It's insanity, really, and that's not even mentioning the indignities your hair suffers at the merciless force of the wind. So convertibles, then, who needs 'em? Just take the Mazda MX-5 Miata. Wonderful little car, barrels of fun, but wouldn't it be better off with 100 percent less sun? Besides keeping your dermatologist out of business, a solid roof would also lead to less wind noise, greater structural rigidity, and better safety for the vampire population. Nothing but Ws on the board. Alas, the 2017 Mazda MX-5 Miata RF is not the ideal solution to this perfectly sane line of reasoning. It is not the BMW M Coupe or Porsche Cayman of Miatas. It's more like the 911 Targa of Miatas, although since its rear window lowers, the most accurate analogy would be the Honda Civic del Sol of Miatas. Feel free to put that on a billboard. Admittedly, it's a pretty neat bit of engineering and design, and despite the incredibly flattering comparison above, it is accurate to describe its overall look and concept as unique. RF stands for "Retractable Fastback," which is an on-the-nose description. With the entire roof mechanism in place, it does indeed resemble a fastback in profile. From a rear-three-quarter view, that fastback is revealed instead to be buttress panels with a longer deck and a verticalish window placed between them. The Ferrari 575M Superamerica would be another point of reference, but the Miata RF is far better realized. It's particularly impressive how Mazda's designers managed to carefully reshape the Miata's rear quarters to fit and conceal the buttresses' cut line. From most angles, there's no indication that they're anything other than contiguous with the rest of the car. The little black panels that look like darkened windows at first glance are less successful, but they're also clearly necessary to create the desired buttress look and to conceal the roof mechanicals beyond. Ah yes, the compact mechanicals that make the fastback retractable and subject you to the sun's wrath.