06 Grand Touring Cabriolet Sports Sports Stick 6 Speed 4 Cyl 2.0l Manual Blue on 2040-cars

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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

12 new cars that will never go out of style

Some cars never go out of style. It’s rare, but it happens. They get old. They get depreciated. But they never stop looking cool.  Some might call them modern or instant classics. Within a few years theyÂ’re no longer the latest and greatest, no longer the flavor of the month, but they remain special. Eternally special. Timeless.  These cars arenÂ’t necessarily going to be worth a fortune someday. However, some may not depreciate as rapidly or as far as other models. But thatÂ’s not what weÂ’re talking about here. These are the cars that enthusiasts will always find desirable from the curbside. TheyÂ’re the cars you end up shopping on eBay late at night 10 years later because you canÂ’t get them out of your head. TheyÂ’re the cars that will forever excite you when you spot a clean one in traffic or in a parking lot.  There are plenty of recent examples over the past couple of decades that could count as instant design classics. But then we got to thinking, what 2021 models will be forever cool to stare at? Which new cars and trucks on sale today will we be shopping on eBay late at night in the 2030s? We kept supercars and other ultra-expensive cars off the list to keep things within the realm of attainability, and ended up with 12 total cars. Lexus LC WeÂ’re not applying a numerical ranking to any of the cars on this list, but if we were, the Lexus LC would be No. 1. There isnÂ’t another car design out there that can stir our emotions the way an LC can when itÂ’s just standing still. This car is a concept design come true in the most beautiful of ways, and itÂ’s a shoo-in winner for Concours events decades into the future. All of this heaping praise, and we havenÂ’t even gotten to the LC 500Â’s intoxicating 5.0-liter V8. It doesnÂ’t win drag races. It wonÂ’t be the fastest around the track against any similarly-priced competition. But none of that matters. ItÂ’s quite possibly the best car you can buy new, and that says it all when it comes to the LC. Chevrolet Corvette It might not be the stunner that the Lexus LC is, but the new C8 Corvette is and will always be a special vehicle. ItÂ’s the first mid-engine Corvette, which instantly cements it into an automotive hall of fame section of sorts. All of the performance stats and specs are there to back up its supercar-like looks, and it remains the best performance bargain on sale today.

2019 Mazda CX-5 debuts with turbocharged engine and near-$40K price tag

We've seen a couple different leaks concerning the 2019 Mazda CX-5, but now Mazda finally has official word on what's coming our way. One exciting development is the addition of the 2.5-liter turbocharged four-cylinder engine on higher trim levels. It's great to see Mazda sharing that engine to other models after originally debuting in the larger CX-9. In the CX-5, it makes 250 horsepower and 310 pound-feet of torque on 93 octane. To get the boosted engine, you'll have to opt for one of the two new trim levels Mazda has added for 2019: Grand Touring Reserve or Signature. Of course, with higher trim levels and more powerful engines come higher prices. The Signature trim comes in at a whopping $37,885 including destination charges. For 2018, the highest trim level available was the Grand Touring, and that car costs $30,640. Mazda adds a bunch of new features for the expensive Signature trim, though. You'll get brown leather seats, real wood trim, a uniquely stitched leather steering wheel, 360-degree view camera, a frameless auto-dimming mirror, LED lighting throughout the interior and dark silver 19-inch wheels. These options are in addition to the new and still luxurious Grand Touring Reserve trim level. This trim has heated and cooled seats, a heated steering wheel and power folding mirrors as its highlights. For comparison, the Grand Touring Reserve with the turbocharged engine costs $35,865. Making the CX-5 more luxurious wasn't the only aim for 2019 — Mazda also gave it a new version of its G-Vectoring Control handling system. The updated G-Vectoring (now called G-Vectoring Control Plus) helps when the driver is unwinding the wheel by "adding a hit of braking to the outside front wheel," according to Mazda. This, in addition to some suspension refinements, are supposed to make for a smoother and better ride. Specifically, Mazda says it re-tuned the suspension to reduce friction and adjusted the steering geometry to achieve more natural feeling handling. Sweating over these small handling and feel things is why we typically end up liking the driving experience of Mazda vehicles. Mazda increased prices on the CX-5 across the board, too. The Sport trim is $1,600 more than before, with other trims following suit at similar increases. We'll see how the changes affect the sporty and now more expensive crossover when we get our hands on a 2019 model. For now, you can build them on Mazda's website, and Mazda says they'll be available sometime this fall.