06 Grand Touring Cabriolet Sports Sports Stick 6 Speed 4 Cyl 2.0l Manual Blue on 2040-cars

Auto blog

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda details diesel prototype at Daytona test

Diesel has without a doubt become the dominant fuel in the modern era of endurance racing. The 24 Hours of Le Mans has been won under diesel power for the past eight years running, as has every race in the FIA World Endurance Championship since its inauguration in 2012. Yet there will only be one diesel prototype entered in the top tier of the new Tudor United SportsCar Championship this year, and it belongs to Mazda.
The last Japanese manufacturer to win at Le Mans outright, Mazda has been gradually working its way back up the endurance racing ladder once again, following the example set by Audi with diesel power. Last year it campaigned a competition-spec Mazda6 Skyactiv-D in the GX class of the Grand-Am series, but rather than simply port over the existing racer into the new series, it's fielding a new prototype instead, just as it promised a couple of months ago. And now that prototype has hit the track for the first time, prompting Mazda to release its basic specs for the first time.
Tentatively referred to simply as the 2014 Mazda Prototype, the purpose-built racecar is testing this weekend in the Roar Before the 24, the official test session at Daytona that kicks off the racing season. It packs a 2.2-liter SkyActiv-D engine that's based heavily on the production version but tuned to produce 450 horsepower and 580 pound-feet of torque in race trim. Power is channeled through a six-speed sequential transmission from Xtrac, carbon brakes from AP and 18-inch racing slicks from Continental. With the Daytona-spec aero setup, it'll top out at around 186 miles per hour.

Mazda RX-7 could return in 2020

We like writing about the next Mazda RX-7 because it's like writing about the Chupacabra, Slenderman, or the Florida Skunkape, all of which are imaginary creatures seen by someone who knew someone who had an uncle whose dead great-grandfather's sister took a picture of it, invariably at night, while she was drunk, with her 1933 Kodak Brownie. Autocar is the latest with an RX-7 revival, saying it could come as soon as 2020 to celebrate Mazda's 100th anniversary. Before we get to that, let's take a brief look at RX-7 rumors. In 2009 there was speculation we'd get a concept RX-7 at the Tokyo Motor Show. That same year it was predicted the RX-8 would die to make room for a new RX-7 in 2012. In 2010 Mazda was developing a 300-horsepower rotary for the RX-7 that could run on gasoline or diesel and had better fuel economy and less oil consumption. Then Autocar said we could get the new RX-7 by 2013, a rumor that turned into a new RX-9 based on the Mazda MX-5 Miata platform. In 2012 the potential arrival date had become 2017. In 2013 the company CEO Masamichi Kogai said the equivalent of "Not gonna happen," and he said it again last year, just 90 days ago. It should be clear by now that this car is Mazda's version of the Lotus Esprit. Whew. Now that we're clear on all that, what does Autocar say? That a follow-up to the extinct RX-8 is coming that will sit on the new MX-5 Miata platform, and Mazda's vice president of European R&D said there are still 30 engineers working on rotary engines in partnership with universities. The successor will be front-engined and rear-wheel drive, have either two seats or 2+2 seating, and could be called RX-6, RX-7, or RX-9. That sounds like three distinct statements, only one of which is definitely true, that could possibly just maybe add up to a new RX-7, but could even more likely add up to a rotary-engined concept car that never sees production. We've only got five more years to wait, and since we've been begging at the RX-7 doors this long... Related Video: News Source: Autocar Rumormill Mazda Coupe Performance rotary rotary engine mazda rx-7