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Mazda Hot Lap Challenge will put simulator drivers in real Miatas

Using a video game as a feeder racing series is nothing new. Sony and Nissan have run the GT Academy for years now, rewarding the best Gran Turismo players with the chance to drive a real car. It seems Mazda wants a piece of the action. This year, it will host an iRacing Hot Lap Challenge, giving the best players a trip to the 2019 Rolex 24 at Daytona. The two fastest drivers will race head-to-head, with the winner earning a test drive in a Mazda MX-5 Miata Cup car. During 2018, Mazda will host events events at select races where participants can lap Daytona in an iRacing simulator. Those who can't attend one of those events will have the chance to compete on iRacing at home. At the end of the year, 35 drivers will compete for a trip to the 2019 race. That winner will be a guest of Mazda Team Joest. The event is open to U.S. residents age 18 and above. Full details can be found on the iRacing website. The event calendar is listed below. Online time attack schedule Week 1: 4/13 – 4/15 – Daytona Road Course Week 2: 5/25 – 5/26 – Lime Rock Park Week 3: 6/29 – 7/1 – Watkins Glen Week 4: 8/3 – 8/5 – Road America Week 5: 8/24 – 8/25 – Gateway Motorsports Park Week 6 9/7 – 9/9 – Laguna Seca Week 7: 10/11 – 10/13 – Road Atlanta TA sessions will be available the entire day(s) based on GMT At-track schedule Week 1: 4/13 – 4/15 – Long Beach Week 2: 5/25 – 5/26 – Lime Rock Park Week 3: 6/29 – 7/1 – Watkins Glen Week 4: 8/3 – 8/5 – Road America Week 5: 8/24 – 8/25 – Gateway Motorsports Park Week 6 9/7 – 9/9 – Laguna Seca Week 7: 10/11 – 10/13 – Road Atlanta Related Video: News Source: Mazda, iRacing Marketing/Advertising Toys/Games Mazda Convertible Racing Vehicles mazda mx-5 mazda mx-5 cup

Mazda reportedly to be fully electric and hybrid by 2030s

TOKYO - Mazda plans to make all of its vehicles electric-based, including gasoline hybrids, by the early 2030s, Japanese media reported on Friday, as more automakers shift strategies to meet tightening global emission regulations. The Japanese automaker plans to use electric motors in all of its models by that time, Kyodo News reported, without citing sources. A Mazda spokeswoman declined to comment on the report. At the moment, Mazda's lineup does not include any all-battery electric vehicles. It does offer a hybrid version of the Mazda3, but it's only available in Japan. The company has also experimented with a range-extended electric Mazda2, which used a tiny rotary engine to produce electricity. The move is consistent with the company's Sustainable Zoom-Zoom 2030 plan, which lays out the launch of various green powertrains. Among them are electrified models coming out in 2019. That same year will include the launch of the company's new SkyActiv-X engine, a compression ignition gasoline engine, which promises fuel efficiency improvement of 20- to 30 percent over comparable spark-ignition gas engines. This engine could hypothetically be combined with hybrid technology for even greater gains in efficiency, or even performance if the company so chooses. Mazda's recent partnership with Toyota also means Mazda could be able to quickly develop hybrids and electrics using Toyota's existing technology. This news that Mazda will begin primarily focusing on electric powertrains does seem contrary to Mazda CEO Masamichi Kogai's statement that its gasoline, diesel and electric vehicle technologies would "co-exist" in the future. Mazda on Thursday also launched a new CX-8 three-row crossover for the Japanese market, which is currently only available with a diesel engine. The company also plans to finally introduce a diesel engine to the United States in the CX-5 crossover. Assuming that Mazda's move to fully electrified vehicles is true, it will join a couple of other automakers planning to do the same. Volvo Car Group in July said that all of its new models from 2019 would feature some amount of electrification, and Jaguar-Land Rover will follow suit starting in 2020. Reporting by Naomi Tajitsu. Editing by Sherry Jacob-Phillips. Additional words from Joel Stocksdale.Related Video: Image Credit: Toru Hanai / Reuters Green Mazda Electric Future Vehicles Hybrid mazda hybrid mazda electric car

Mazda engineer explains why there won't be a Mazdaspeed3

When Mazda put the new, beautiful Mazda3 on its stand at last year's L.A. Auto Show, it didn't take long before someone asked about a Mazdaspeed3. It took even less time for the Japanese automaker's new global boss, Akira Marumoto, to cite his company's small size and say, " [My] answer would be no." During first drives of the compact hatch last month, Road & Track asked Mazda development vehicle engineer Dave Coleman what Mazda would need in order to resurrect an MPS version. Coleman detailed a few reasons for the Mazdaspeed's continued hiatus, the prohibitive cost foremost. But another hitch is that the Mazdaspeed we'd get now isn't the Mazdaspeed enthusiasts would want. Coleman told the magazine, "If we had an engine on the shelf that would fit that properly, then we could talk." But the price to develop an engine and supporting hardware to do the car right isn't in the budget for an automaker of Mazda's size. Perhaps more important, though, present-day Mazda wouldn't — and couldn't — whip up another raw, rapid hatch. The competition, and consumers, have changed. "Even the Mazdaspeed 3, in its last iteration, came out as raw as it did due to the constraints," Coleman said, and today's market won't put up with that kind of buzzy, excitable uncouth anymore. The question is, even if Mazda had the money, do the buyers pining for a zoom-zoomier Mazda3 want the mature, composed hot hatch they'd be offered? Head over to Road & Track to read Coleman's take on the matter, and how he lays out the gap that would swallow any potential MPS as, "What you think you want is rawness. What you really want is responsiveness and directness." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.