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Next Mazda CX-9 spied for first time

After plenty of rumors, we finally have our first look at the second-generation Mazda CX-9. Development of the crossover look to be very far along based on these of production bodies hidden under form-fitting camouflage. The overall aesthetic, based on what we can see here, is very much in keeping with Mazda's handsome Kodo design language. The CX-9 you see here looks pretty much like a Mazda3 scaled up about 279.3 percent, with a five-pointed grille and expressive headlights prefacing a sculpted, swooshy body. In back, there's an aggressively raked rear window that won't do any favors for cargo capacity, but makes for a handsome silhouette. And if previous Mazdas are any indication, we'd expect the CX-9 to feature a very handsome, high-quality cabin, although it's impossible to see in these images. According to our spy photographers, the new CX-9 will abide by Mazda's Skyactiv philosophy, which should make for both an entertaining an efficient three-row crossover. A 2.5-liter, turbocharged four-cylinder will be the engine of choice, replacing the antiquated V6 of the current model, and will be available with an all-wheel-drive system. While this engine is slated for the CX-9, enthusiasts should take note that this first Skyactiv turbo will likely form the basis of future Mazdaspeed efforts. As previously reported, the CX-9 will make its debut this November at the 2015 Los Angeles Auto Show as a 2017 model. Should any info pop up before then, expect to see it here.

Mazda Hazumi Concept shows up ahead of Geneva

Last week, Mazda officially teased its Geneva-bound Hazumi concept, showing little more than an aggressive headlamp design. But now, thanks to the magic of the Internet, another rendering of the Hazumi has appeared on the web, and, well, it's totes adorbs.
In Mazda's original release from last week, we were told that the name "Hazumi" means "spring up" or "bound" in Japanese, and is "particularly well-suited to a small car that appears to be bursting with energy." And now that we're getting a nearly full glimpse of the thing, we absolutely have to agree. The company's Kodo design language offers aggressive style in a cute little shape, and the usual raft of concept car-spec treatments (no mirrors, huge wheels, etc.) make it look even more comical and delightful.
Indeed, the Hazumi is understood to preview the next Mazda2 subcompact, and if this concept car points the way forward for Mazda's tiniest hatch, consider us totally geeked. Mazda is also set to debut its new 1.5-liter Skyactiv-D diesel engine at the Geneva Motor Show next week, and while the company hasn't confirmed if that powerplant will make its way into the next Mazda2, it sure makes sense, at least overseas. Stay tuned.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying