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Mazda Hazumi Concept previews next Mazda2 in Geneva [w/videos]

The official photos of Mazda's Hazumi concept leaked out yesterday, but we have finally gotten to see it in real life at the Geneva Motor Show. Our view is that its Kodo lines looks as good on the diminutive car's sheet metal as they did in photos.
The Hazumi was designed to appear to be bursting with energy, and it seems to deliver. While Mazda refuses to actually say that this is the concept for the next Mazda2, it makes it clear that the little hatchback is "foreshadowing Mazda's next-generation subcompact car." We can all read between the lines.
Hazumi also introduces the new Skyactiv-D 1.5-liter diesel engine but details about it are scant at the moment. The specs for the engine are still unannounced, but the company promises that it is both very efficient and has lots of torque for its size. Mazda is also promising that its Mazda Connect infotainment system will be available in the car too. Scroll down for the brief press release a brace of videos that celebrate the tiny concept's arrival.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Did Mazda designer Derek Jenkins leave to head up a 'Stealth Project?'

Not long after Derek Jenkins officially gave the 2016 MX-5 Miata to the buying world, he's left the Mazda building. Jalopnik reported that the head of design for Mazda North America changed the current job description on his LinkedIn profile to "Stealth Project." Mazda backed up the discovery with this reply to Jalop's inquiry: Derek left Mazda last Friday. He left on great terms in order to work on a new endeavor. We wish him the best of luck. He will be missed, but we are sure that he will do great things in the next chapter of his career. That "last Friday" would be July 17. Emphasizing the "stealth" bit in his new position, as far as we can tell, Jenkins still hasn't publicly answered any question about what he's doing. Every automaker has secrets, but traditional automakers usually make a hubbub about hiring big-name designers, especially one with Jenkins' resume. For his new employer to go all Ghost Recon with all information, well that's the kind of mystery this summer needs. The obvious culprit would be a certain fruit-named company in a certain Cupertino, CA office park. If that ends up being the case, Jenkins would be the second chief designer at Mazda NA to go electric: he replaced Franz von Holzhausen in the position after von Holzhausen went to Tesla. Various other Apple Project Titan hires have made the news, though. For all we know, Jenkins' project might not be automotive. So let's just go ahead and cue the speculation. We're looking forward to whatever he's got coming, and to whoever gets nominated to keep the full head of Zoom-Zoom going at Mazda NA.