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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

2016 Mazda CX-3 First Drive

If there's any doubt in your mind about the importance of B-segment crossovers, consider this: our review of the 2016 Mazda CX-3 arrives on your screen less than 24 hours after our first test of the 2016 Honda HR-V. Both of these vehicles are hugely important entries for their respective automakers. And while they take a similar shape and will compete head to head, the truth is, they're very different products. The HR-V is a knockout because of its excellent packaging and added versatility over Honda's own Fit and Civic. It's a wholly competent product, and we imagine it'll be one of, if not the best-selling vehicle in the class. In terms of being desirable for customers, it checks all the necessary boxes: frugal, functional, efficient, and affordable. Mazda takes a similar approach, but focuses instead on its key strength of offering cars that are great to drive, and look damn good. What's more, the CX-3 won't have to share showroom space as the HR-V does with the Fit – the all-new Mazda2 isn't slated for the US right now. Instead, the new CUV will serve as an entry point into the brand. Because of this, Mazda is betting big on the CX-3. That all starts with a product that's appealing to the eye. Design director Derek Jenkins says Mazda "didn't want to do the funky route" with its compact CUV – a nudge to the Nissan Juke and Fiat 500X, right there. Instead, the CX-3 uses the Kodo design language that Mazda has perfected since its production debut on the CX-5 in 2012. Across the board, the company's products look incredible, and the CX-3 is right at home amongst Mazda's latest beauties. Notice the long hood with a flowing character line that runs over the front fender and down the body side, chiseled off at the end with tight rear proportions and a small overhang. Huge arches draw focus to the premium 18-inch wheels found on our Grand Touring CX-3, but swallow up the 16-inch rollers used on lesser models. The glass area is kept to a minimum, but visibility from inside is still quite good. Details like the LED accents in the head- and taillamps look premium and aggressive. From all angles, this is an attractive crossover. It's a bold, dynamic entry in a class filled with cutesy, oddball, and bland designs. Underneath the CX-3 is the Skyactiv chassis found in the new Mazda2. At 168.3 inches long, 69.6 inches wide, and 60.7 inches tall, the CX-3 is smaller than the Mazda3 in every dimension except height.

Mazda is going to start restoring first-generation Miatas

Many of the world's premium car companies have in-house restoration shops that help provide parts and complete restorations to owners of classic models from the marques. Ferrari has one, Lamborghini has one, Mercedes-Benz has one. Now Mazda will have one, and it will be focused on the Mazda Miata, also known as the MX-5 in Europe, and the Roadster in Japan. And although some might think the Miata is too new for restoration, remember that it was launched in 1989, so it's closing in on 30 years old. Japanese Nostalgic Car broke the news of the restoration service, which will start accepting applications for restoration service this year, with the first work being done at the start of 2018. Mazda explains on its site (Google Translate is recommended) that owners of first-generation Miatas were telling the company they really wanted to restore and maintain their little convertibles for as long as they could, which is what prompted the company to pursue the service. Before offering it to customers, the company did a trial restoration of an early Miata (Roadster in Japan). Once Mazda starts restorations, it said the services will be tailored to the individual cars. In addition to restoration services, Mazda announced it will also start selling reproduction parts for first-generation Miatas. On the list of parts are new tops, Nardi wood steering wheels and shift knobs, and even the original-style Bridgestone tires. The company also said that it will add more parts later depending on which ones are most in demand. Unfortunately, according to Japanese Nostalgic Car, the service will only be available to owners in Japan for the time being. The service will also only be for first-generation models. But perhaps if the program is successful, and there's demand for other regions and generations, Mazda might expand the service. Related Video: Featured Gallery Mazda Roadster restoration View 10 Photos News Source: Japanese Nostalgic Car, MazdaImage Credit: Mazda Mazda Maintenance Convertible Performance Classics