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2016 Mazda MX-5 Miata Launch Edition now available for pre-order

Want to be one of the first to buy the fantastic new 2016 Mazda MX-5 Miata? Now's your chance. The pre-order books open at 12:00 PM Eastern for the very special Launch Edition, which is limited to just 1,000 units. All of the MX-5 Miata Launch Edition cars come painted in Soul Red with a Sport Tan leather interior, an exclusive combination for this special run. Buyers only need to choose between the six-speed manual transmission (the obvious choice), or a six-speed automatic. Pricing is set at $30,495 if you want the stick-shift, and $31,570 if you prefer the auto. So, want one? Of course you do. Head over to Mazda's pre-order site and place a $500 deposit toward the purchase of your car. Better act fast, though. When Mazda offered its 25th Anniversary MX-5 Miata via pre-order, all 100 of those cars sold out in just ten minutes.

Mazda names new North American chief

Mazda has announced today the appointment of a new president and CEO of its North American operations. Jim O'Sullivan, who has been running the office for 13 years, is now leaving the company. In his place the head office has appointed veteran manager Masahiro Moro, and as you can see, he could not be more thrilled with the appointment. A 55-year-old native of Kyoto, Moro has been with Mazda since 1983. One of the company's managing executive officers, Moro currently heads up its global sales and marketing division. He also previously served as vice president of marketing and of product planning for Mazda Motor Europe, and as director of the company's Australian operations. He'll now be relocating with his wife and family to Southern California to take over the North American division based out of Irvine, effective January 1. His predecessor Jim O'Sullivan has held the office since 2003, also ranked as one of the Japanese automaker's managing executive officers. The Detroit native previously worked at Ford, where he started his career in 1976. "I have been very lucky that the car business has afforded me so many incredible experiences, and taught me so much. However, now is the right time for me to retire from Mazda," said the 40-year industry veteran of his departure from the company in the statement below. "I don't know how the next chapter in my life will read, but it's time for me to spend time with my wonderful wife, my children and my grandchildren. I've travelled the world for nearly 40 years, who knows what the future holds?" Related Video: Masahiro Moro Named President, Mazda North American Operations - Jim O'Sullivan, Current President, to Retire after 13 Years Leading the Company - IRVINE, Calif., Dec. 21, 2015 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced the appointment of Masahiro Moro to the position of President and CEO, MNAO. Moro, a Managing Executive Officer of Mazda Motor Corporation, will take over from Jim O'Sullivan, the company's long-serving outgoing president, who will be retiring from the company. The changes were announced today to company employees, and will be effective January 1, 2016. O'Sullivan joined MNAO as President and CEO in 2003, and also held the title of Managing Executive Officer of Mazda Motor Corporation.

How long will the 'golden age' of performance last?

High-powered sports and luxury cars were everywhere at the New York Auto Show, prompting the obvious question for enthusiasts: How long will this golden age of performance last? Industry leaders have some time before regulations elevate the Corporate Average Fuel Economy level in 2025. Even then, they expect cars rippling with power to survive in some form. "Is it the end of an era," I don't think so," said Ola Kallenius, Daimler AG board member for Mercedes-Benz cars marketing and sales. "That performance element of individual mobility I don't think will ever go away." Kallenius, who oversaw the company's AMG division from 2010-2013, expects it to continue to grow. Last year, AMG sold a record 68,875 units around the world, an increase of 44.6 percent over 2014, with strong growth in the US, China, and Germany. Still, there's always the potential for gas to spike, and pending fuel economy regulations are looming. That could lead AMG to add electrification to its products, Kallenius said, pointing to the electric SLS as a test case. Chevy is also thinking ahead, said Al Oppenheiser, chief engineer of the Camaro. He wouldn't bite when asked about electrification for the Camaro (he did say "never say never"), but admitted in 2025 "it's going to be pretty tough to sell V8s." For now, things are rosy for muscle cars, and Chevy confidently showcased the 640-hp Camaro ZL1 in coupe and convertible form in New York. "I think that this is truly the golden age of performance," Oppenheiser said. It's hard to disagree. News & Analysis News: The 2017 Mazda MX-5 Miata RF was a show-stopper in New York. Analysis: There was a palpable energy when this RF — for Retractable Fastback — was revealed the night before the show at a trendy off-site venue near the Hudson River. Even as a parade of SUVs and flashy luxury cars rolled out the rest of the week, the Miata remained a hot topic. The Retractable Fastback is really a clever targa top, with part of the roof stowing behind the seats, adding about 100 pounds compared to the standard convertible. It makes the car more practical and arguably more attractive. The RF continues Mazda's tradition of selling the Miata with a hardtop variant. The first and second generations offered a detachable one, and a power retractable hardtop (a $1,700 option) was available on third-gen models. Judging by its reception in New York, the RF could prove to be even more popular than its predecessors.