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Buy a Fiat 124 Spider Abarth, get a free day of driving school

We know the Mazda MX-5 Miata and the Fiat 124 Spider are basically the same car underneath. As we pointed out in our first drive of the 124 Spider, the two cater to different drivers, so it can be tough to choose a favorite. FCA has made deciding between the two sports cars a little harder, as it will offer Abarth owners a free day of high-performance driving instruction with their cars. Anyone buying or leasing a new Fiat 124 Spider Abarth or a Fiat 500 Abarth will get a free, one-day class at the Bob Bondurant School of High Performance Driving in Phoenix. Bundling driving school with brand-new performance cars isn't unheard of – Dodge and Bondurant recently announced a similar program for the Viper – but it is quite rare for vehicles priced below $30,000. The free session will include instructor-led skid, autocross, slalom, and team rally cross activities, in addition to hot laps. While the one-day course is included for free, travel, food, and hotel expenses aren't covered. Fiat-less people can also join in on the fun buy purchasing the Abarth experience separately. Bondurant one-day classes cost at least a grand, which makes the Fiat price of $0 a good deal as long as you can get yourself there relatively cheaply. But is this enough for drivers to choose the 124 Spider Abarth over an MX-5 Club? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: Featured Gallery Bob Bondurant Fiat 124 Spider Abarth Related Gallery 2017 Fiat 124 Spider: First Drive View 30 Photos News Source: FCAImage Credit: FCA Fiat Mazda Convertible Performance fiat 124 spider abarth

Mazda de Mexico celebrates 100,000th car built

Automakers and their factories celebrate production milestones all the time. Some are interesting enough to report on and some aren't, but what makes this one stand out is that the plant opened less than a year ago. Just 11 months since production began, Mazda de Mexico Vehicle Operation has put together its 100,000th vehicle – in this case a Mazda2 hatchback headed for Europe. MMVO is one of three plants assembling the company's smallest model, also known as the Demio in Japan, where it is also produced, with additional assembly taking place in Thailand under a joint venture with Ford. The Mexican location also handles assembly of the Mazda3 for the Americas and for Europe. Mazda has announced that it is expanding production at MMVO by 150 percent of this year's capacity to 250,000 units per year by March 2016 as it takes on contract manufacturing for Toyota as well.

Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.