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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda's first profit in five years in sight due to weak yen

Automotive News reports Mazda is set to turn a profit for the first time in five years. The automaker is more dependent on exports from Japan than other automakers based in that country, and as a result, it has long suffered at the hands of a strong yen. But the currency has declined in value by some 16 percent over the past six months and Mazda's shares have tripled in value to their highest level since 2008. Contrast this situation to a year ago when Mazda printed 1.22 billion new shares to raise cash. The move was equivalent to 70 percent of the company's then-outstanding stock, and values tumbled to record lows as a result.
Now that the yen has fallen to a value of around 96 per dollar, Mazda operations in the US are more profitable and the company now projects it will earn around $279 million for the next fiscal year. Automotive News says a one yen change against the dollar can have a 9.1 percent impact on Mazda operating profit compared to 4.7 percent at Subaru parent Fuji Heavy Industries or 3.1 percent at Toyota. Those automakers better insulate themselves from currency fluctuations with overseas manufacturing facilities.

Bauer Catfish is a Miata-based trackstar in the making [w/videos]

We're not trying to make a joke here. The creation you see above really is called the Bauer Catfish, and while the name is about as attractive as your average bottom feeder, the car itself is built on a sexy notion. Take the mechanical bits of one 1990-2005 Mazda MX-5 Miata, add in a tube chassis for as little weight as possible, complete with some custom body work and go forth. Bauer says the finished product weighs in at just 1,550 pounds, and the company will be happy to pull the stock four-cylinder to drop in a healthy General Motors LS V8.
The pre-production prototype shown above competed in last year's 25 Hours of Thunderhill, finished the race and earned a spot on the podium in the "anything goes for sports racers" ESR class. Very cool.
If you're looking for a dedicated track car, it may not get any better than this for the money. Expect to pay around $13,900 depending on options, plus the cost of your donor Miata. That's a good sight cheaper than a used Chevy Corvette Z06 and likely to be quite a bit more fun. After you're done watching it in action in the brief videos below, check it out over at Bauer Ltd.