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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Wards names its 2015 10 Best Interiors list

Wards Automotive has named the winners of its 10 Best Interior awards, covering a wide but affordable array of vehicles. Where last year's list contained two six-figure vehicles, including the $372,800 Rolls-Royce Wraith, this year's is, well, a whole lot more reasonable. The publication lists the Mercedes-Benz C400 at $65,000 (which seems off), making it the most expensive vehicle here. That said, we'd argue that the entire C-Class line deserves to make this year's list, owing to its varied and high-quality selection of materials. The other vehicle to break the $60,000 mark, meanwhile, is the $60,675 Ford F-150 King Ranch, which has 327,000 pounds of leather lining its interior. Only one other German car, the BMW i3, and one other pickup truck, the GMC Canyon, managed to make this year's list. Here's the full list of this year's winners: 2014 BMW i3 ($52,550) 2015 Chrysler 300C Platinum ($51,175) 2015 Ford F-150 King Ranch ($60,675) 2015 GMC Canyon SLT ($40,465) 2015 Honda Fit EX-L ($21,590) 2015 Jeep Renegade Limited ($33,205) 2015 Kia Sedona SXL ($43,295) 2016 Mazda6 Grand Touring ($33,395) 2015 Mercedes C400 ($65,000) 2015 Nissan Murano SL ($41,905) See what we mean about the mainstream vehicles? Not only is there a distinct lack of luxury brands, it's the price of some of the vehicles that surprise. The Honda Fit, Jeep Renegade and Mazda6 are very reasonably priced, especially when you compare Wards price with the starting price. The Renegade Limited starts at less than $25,000, the Mazda at less than $22K and the Fit at under $16,000. Head over to Wards for a more detailed explanation of why each vehicle won. Featured Gallery 2015 Ward's Automotive 10 Best Interiors View 10 Photos News Source: Wards Automotive BMW Chrysler Ford GMC Honda Jeep Kia Mazda Mercedes-Benz Nissan Truck Crossover Hatchback Sedan nissan murano gmc canyon Interior jeep renegade WardsAuto kia sedona wards 10 best interiors mercedes c400

Mazda rumored to bring rotary-powered RX-9 concept to Tokyo

Stop us if you've heard this one before: Mazda will bring a rotary-powered sports car to the next big auto show. Okay, so we stopped for a second, but the show must go on. Following an official teaser image (shown above) late last month, Motoring.com.au has what it claims are renderings of the curvy, two-door coupe – called the RX-9 – that Mazda will bring to the Tokyo Motor Show later this month. The images show a far softer styling than Mazda's current crop of Kodo-inspired vehicles, while the overall look screams of a modern-day Cosmo Sport, the Japanese brand's first rotary-powered vehicle. And though that connection alone might be enough to justify whisperings of a successor to the RX-7 and RX-8, Motoring claims there will be an even more overt sign of this concept's power source. "Look to the Cosmo Sport," an inside source told the Aussie website, signaling that the Mazda stand would feature the vintage two-door. "The Cosmo has no earthly reason for being there unless..." The rotary rumor, if it comes true, won't exactly be what we're use to. While Motoring brings up the previously reported 16X – a 1.6-liter two-rotor – it builds on our 2013 report. According to the Aussies, the new engine could feature a two-stage electric turbocharger, be paired with a hybrid powertrain, offer up to 450 horsepower, and we're guessing, be hilariously complicated. Joking aside, it sounds like Mazda's goals here are admirable. A rotary-equipped sports car that could counter the 1.3-liter RX-8 engine's appetite for fuel and improve on its mediocre low and mid-range torque would be interesting indeed. As for those renderings, Motoring has front and rear three-quarter images. Comparing the rear with our original teaser leaves the look open to interpretation, but after seriously upping the exposure on the teaser (thanks Photoshop), the taillights and overall profile shape look to be a spot-on match. In front, the long hood shares some Kodo elements, like the headlights and grille, but its undeniable coupe shape – a long hood and very short deck – are far more organic and, dare we say, calm, than Mazda's other vehicles. You can take a closer look at the renderings over at Motoring's website. Do that, and then head back and let us know what you think of these RX-9 rumors. Is Mazda finally going to be bringing a rotary back to market?