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2016 Mazda MX-5 Miata first in-car observations

We've had few days to digest the all-new 2016 Mazda MX-5 Miata since the roadster was first revealed on Wednesday evening when we offered you our first impressions. Since that time, we've gone back and looked at the car a number of times in person here in California, and we've even seen it briefly run under its own power (okay, it was more of a saunter). What we didn't get the chance to do at the reveal, however, was sit inside the car. We've since been able to remedy that, and while we haven't been allowed to drive the new roadster, we do have some initial in-car impressions to share with you.
First, the location and feel of the major controls is quite excellent. The three-spoke steering wheel is an MX-5 specific item - it's not shared with any other Mazda. That's vital, because others would likely be too big in diameter or have the wrong rim thickness. The wheel's redundant controls seem to be well laid out and the airbag boss is very small. The column tilts, but unfortunately and somewhat inexplicably, it still doesn't telescope.
Pedals are well-spaced, and the six-speed manual has the same short throws and positive engagement that we've come to know and love.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

2015 Mazda2 spotted on the road

When Mazda unveiled the Hazumi Concept at the 2014 Geneva Motor Show, our excitement for the next Mazda2 increased considerably. The Hazumi looks to retain much of the driving character that makes the current 2 one of the very best cars in its segment while infusing it with more aggressive styling. Of course, when the 2 arrives, it won't look exactly like the Hazumi. That's why these spy photos are so important.
This is our very first look at the next-generation 2, and although the Hazumi influence might be difficult to discern, thanks to the swirly camo, it's still there. The grille shape and the headlights are very similar in shape to the items shown on the concept, while the camouflage disguises the shape of the greenhouse, which looks somewhat like the Hazumi.
What we can't see, though, is under the hood. That's where our spies come in, reporting that a pair of 1.5-liter SkyActiv engines will see action in the tossable 2. The former, which we'll almost certainly see in the US, is a gas-powered mill found in the Euro-spec Mazda3. In the larger 3, it produces 99 horsepower and 111 pound-feet of torque, which is broadly similar to what the current 2's 1.5-liter pumps out. The other engine, a 1.5-liter SkyActiv diesel, probably won't be making the trip, although we'll continue to hope.