2011 Mazda Cx9 Cx-9 Touring, Dolphin Gray, Suv Crossover Like New 13655 Miles on 2040-cars

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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda specs new MX-5 Miata with accessories

It's been 26 years since Mazda showcased the original Miata at the Chicago Auto Show, and now it's returned with a conceptual take on the new model, decked out with all the accessories and optional equipment your roadster-loving heart could desire. Or at least some of 'em, anyway. This show car is painted Ceramic Metallic (Zoom Zoom-speak for "white") and spec'd out with a full aero kit (including front air dam, side sills, rear skirt and lip spoiler) all done up in gloss black, 17-inch BBS wheels and Brembo brakes with red calipers. Mazda is also showcasing a carbon-fiber luggage rack for the new MX-5 that weighs less than two pounds and includes and integrated brake light. "The concept parts and accessories we have showcased at the Chicago Auto Show," said Mazda's North American chief Jim O'Sullivan, "were developed to give customers a look at what is possible for the new cars to make them truly one-of-a-kind, adding to that excitement." See them shown off in our high-res gallery of live photos, above. MAZDA UNVEILS 2016 MX-5 MIATA ACCESSORIES CONCEPT DESIGN AT CHICAGO AUTO SHOW CHICAGO, Feb. 12, 2015 -- The only thing better than the all-new 2016 Mazda MX-5 Miata is a personalized 2016 Mazda MX-5 Miata. Today at the Chicago Auto Show, where the first-generation MX-5 Miata was introduced to the world in 1989, Mazda revealed an MX-5 accessories design concept of the next-generation roadster that will hit showrooms this summer. At the Chicago Auto Show, Mazda revealed a 2016 Mazda MX-5 Miata accessories design concept for the next-generation roadster that will hit showrooms this summer. "There is so much MX-5 history at the Chicago Auto Show, and we wanted to continue building on that," said Jim O'Sullivan, president and CEO, Mazda North American Operations. "The MX-5 is the soul of our company, and its enthusiast following both inside and outside of Mazda drives us to keep innovating new ideas for it and the rest of our lineup." Painted Ceramic Metallic, the 2016 MX-5 accessories concept will be on display from Thursday, February 12 through Sunday, February 22 and includes an Aero Kit, BBS Wheels and Brembo Brakes as well as a Luggage Rack shown separately in Mazda's display. MX-5 concept accessories include: - Aero Kit (Front Air Dam, Side Sill Extensions, Rear Bumper Skirt and Rear Lip Spoiler): The gloss-black Aero Kit is the same package found on the 2016 MX-5 Global Cup Car that debuted at SEMA in November.

BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.