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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda specs new MX-5 Miata with accessories

It's been 26 years since Mazda showcased the original Miata at the Chicago Auto Show, and now it's returned with a conceptual take on the new model, decked out with all the accessories and optional equipment your roadster-loving heart could desire. Or at least some of 'em, anyway. This show car is painted Ceramic Metallic (Zoom Zoom-speak for "white") and spec'd out with a full aero kit (including front air dam, side sills, rear skirt and lip spoiler) all done up in gloss black, 17-inch BBS wheels and Brembo brakes with red calipers. Mazda is also showcasing a carbon-fiber luggage rack for the new MX-5 that weighs less than two pounds and includes and integrated brake light. "The concept parts and accessories we have showcased at the Chicago Auto Show," said Mazda's North American chief Jim O'Sullivan, "were developed to give customers a look at what is possible for the new cars to make them truly one-of-a-kind, adding to that excitement." See them shown off in our high-res gallery of live photos, above. MAZDA UNVEILS 2016 MX-5 MIATA ACCESSORIES CONCEPT DESIGN AT CHICAGO AUTO SHOW CHICAGO, Feb. 12, 2015 -- The only thing better than the all-new 2016 Mazda MX-5 Miata is a personalized 2016 Mazda MX-5 Miata. Today at the Chicago Auto Show, where the first-generation MX-5 Miata was introduced to the world in 1989, Mazda revealed an MX-5 accessories design concept of the next-generation roadster that will hit showrooms this summer. At the Chicago Auto Show, Mazda revealed a 2016 Mazda MX-5 Miata accessories design concept for the next-generation roadster that will hit showrooms this summer. "There is so much MX-5 history at the Chicago Auto Show, and we wanted to continue building on that," said Jim O'Sullivan, president and CEO, Mazda North American Operations. "The MX-5 is the soul of our company, and its enthusiast following both inside and outside of Mazda drives us to keep innovating new ideas for it and the rest of our lineup." Painted Ceramic Metallic, the 2016 MX-5 accessories concept will be on display from Thursday, February 12 through Sunday, February 22 and includes an Aero Kit, BBS Wheels and Brembo Brakes as well as a Luggage Rack shown separately in Mazda's display. MX-5 concept accessories include: - Aero Kit (Front Air Dam, Side Sill Extensions, Rear Bumper Skirt and Rear Lip Spoiler): The gloss-black Aero Kit is the same package found on the 2016 MX-5 Global Cup Car that debuted at SEMA in November.

Mazda considers expanding Takata recall nationwide

Vehicle recalls have come in force recently. Honda expanded its front driver's side Takata airbag inflator recall nationwide to cover an estimated 5.4-million vehicles, and the National Highway Traffic Safety Administration added 19 notices to its database covering safety campaigns dating back to October. It looks like there could be one more to add to the list soon because Mazda is considering a possible nationwide expansion of its own inflator repairs. A company spokesperson tells Reuters that there is no decision yet when to actually make this nationwide expansion of the driver's side inflator recall official, and the company isn't sure how many vehicles may be affected. Mazda just expanded the scope of its Takata inflator recalls to additional regions earlier in December. The move took its total number of units in need of repair from around 65,000 under the earlier NHTSA estimate to 86,773, according to the company. So far, the automaker's US campaign has included the 2003-2007 Mazda6, 2006-2007 MazdaSpeed6, 2004-2008 Mazda RX-8, 2004-2005 MPV and 2004 B-Series pickup.