Mazda: Cx-3 Grand Touring on 2040-cars

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Let's talk about cars instead of the election | Autoblog Podcast #492

This week's episode was recorded on Tuesday, before the election results came out. So David Gluckman and Mike Austin talk about cars instead. Maybe it will be a nice break for you. Topics include the BMW M3, Volvo S90, Honda's quirky satellite radio DVR, hatchbacks, and wagons. And of course the Miata. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. And please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #492 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention 2017 BMW M3 Competition 2017 Volvo S90 2017 Mazda MX-5 Miata Hatchbacks... Wagons! Rundown Intro - 00:00 What we've been driving - 3:40 Listener questions - 30:22 Total Duration: 39:55 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts BMW Mazda Volvo Hatchback Wagon volvo s90

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2014 Mazda6 recalled due to fuel overfill fire risk

Mazda is recalling 19,000 Mazda6 sedans from model year 2014, over concerns that the fuel tanks can be filled up too much. What is it with Mazda and fuel tanks?
The big concern is, obviously, spillage when filling up. There's also a risk that a radical temperature swing could cause the fuel volume to expand, causing a full tank to spill over without the driver knowing about it. According to the National Highway Traffic Safety Administration bulletin, if the fuel spills over, it could end up in something called the charcoal canister, which helps with the car's emissions. If it fills up the canister, it could leak out onto the road. None of this is really desirable.
The affected vehicles were all built between October 25, 2012 and May 9, 2013. It's unclear if there have been any fires due to this problem. Dealers should have been notified by now, while owners should begin receiving official recall notifications very soon.