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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2014 Mazda3 configurator zoom-zooms to life

The 2014 Mazda3 is probably going to be on a lot of shopping lists, thanks to its striking good looks, clean interior treatment, fuel economy and driving character. If it happens to be on your personal list of new cars to test, you'll be happy to see that the configurator for Mazda's newest product has officially gone online.
In terms of build-your-own web items, configuring a 3 isn't much of a departure from the rest of the Mazda range. Most of the work comes from choosing one of the three trim levels - Sport, Touring and Grand Touring - and selecting either the 155-horsepower, 2.0-liter, Skyactiv four-cylinder or its larger sibling, the 184-horsepower, 2.5-liter, Skyactiv four. From there, a simple range of color and interior finishes are available, before a slim list of packages, options and accessories. Really, Mazda's made it easy to get through this build process.
Click on over to the configurator and take a look at the options, colors and prices for Mazda's newest five-door hatchback.

VW Finds CO2 'Irregularites', SEMA Recap, and More | Autoblog Minute

Volkswagen's diesel emissions scandal gets a new wrinkle, US regulators hit Takata Corporation with a substantial fine, and we head to Vegas for a look at tuner paradise at the 2015 SEMA show. Autoblog Senior Editor Greg Migliore reports on this edition of Autoblog Minute Weekly Recap. Acura Chevrolet Honda Mazda Mitsubishi Toyota Autoblog Minute Videos Original Video Acura Legend