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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2016 Mazda2 gets EPA-rated 43 mpg highway

To paraphrase the famous quote from astronaut Neil Armstrong, that's one small step for man and one giant leap for the Mazda2. The Environmental Protection Agency (EPA) has weighed in on the new Mazda2 version, and says it gets a fuel-economy rating of 33 miles per gallon city and 43 mpg highway with a six-speed automatic transmission. Stick-shift gas-mileage figures are 31 city and 42 highway, which are still substantially better than the 29/35 rating from the most recent iteration of the model. That's about a 15-percent jump in fuel economy, people. More importantly, the Mazda2 beats out competitors such as the Hyundai Accent, Kia Rio Eco and even the Honda Fit in terms of fuel efficiency, which is pretty good company. The Mazda2 boasts a 1.5-liter four-cylinder engine. But it is the upgrade to six-speed transmissions in both manual and automatic versions that seem to be making the biggest difference in the ratings. Mazda started unveiling details about the next-generation Mazda2 last year, and last fall began production of the model at Mazda's new factory in Salamanca, Mexico. At that time, the Japanese automaker had already sold more than 2.4 million Mazda2 vehicles since the model's introduction in 1996. Related Video:

Watch this 1,500-hp Mazda MX-5 smoke a race track

In December 2014 we watched New Zealand drifter "Mad Mike" Whiddett assemble his RADBUL, an NC-series Mazda MX-5 Miata with a four-rotor engine aided by twin Garrett turbochargers. The Dr. Frankensteins at engine builders Pulse Performance expected their creation to be good for 1,500 horsepower. This year we get to watch Whiddett run the monster around Highlands Motorsports Park in New Zealand, brewing up enough tire smoke to set of fire alarms in the International Space Station. When the car was finished in February Pulse Performance put it on the dyno, toning down the boost because "the tires easily smoked the rollers." The result on the day was 1,032 horsepower from the 2.6-liter engine. When Whiddett campaigned it at the Forth Worth, TX round of this year's Formula Drift Pro Championship, he said tiny adjustments have a huge effect on the way the car behaves so they were still trying to find the right balance a few months into the season because of the testing limit outside of competition. Unsurprisingly, he also said the car "is so damn fast that I'm actually having trouble slowing down." RADBUL is the third in Whiddett's line of Mazda drift specials, after the RX-8 BADBUL and the RX-7 MADBUL. Check out the video above for the ballet, and for more, check out the behind-the-scenes and the 360-degree POV videos.