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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

Refreshed 2017 Mazda 3 and 6 get G-Vectoring Control

Back in June, we told you about Mazda's G-Vectoring Control system, which is an additional layer of unobtrusive cornering assistance to help maintain traction at the limits of adhesion. It's subtle to the point of being hard for a human being to detect, even a Mazda engineer, as we found out driving a G-VC equipped Mazda 6 around Mazda Raceway Laguna Seca. We knew then that the G-VC system would make it to the 2017 Mazda 3 and 6, but now all the details of both mildly refreshed cars are available. Let's start with the Mazda 3, which has a few more changes than its larger stablemate. As is standard industry practice, a mild facelift includes available LED headlights and taillights, a new grille, and a monochrome rear bumper. Inside, the slightly recontoured steering wheel now has available heating and the manual handbrake has been replaced by an electronic one. Fans of handbrake turns will frown, but those handles take up an immense amount of room (relatively speaking) inside the center console. The redesigned center storage bin takes better advantage of that newly freed-up space. Lastly, Mazda claims the 3 is quieter thanks to improved insulation and weatherstripping. The Mazda 6 was just refreshed last year, so the list of changes is even shorter. The larger sedan benefits from similar sound-reducing tweaks as the 3, and the entry-level 6 with a manual transmission now comes with the Mazda Connect infotainment system, a real upgrade from the older non-touchscreen system. One thing that both share is an available full color head-up display, which replaces a functional but ancient-looking monochrome unit. If you've been in a Mazda currently on sale with this old-looking system, you'll really appreciate the way this new one looks. We can't wait to try it out. Both new Mazdas go on sale in September. Pricing isn't available at this time. Related Video: Featured Gallery 2017 Mazda3 Unveiling View 15 Photos Related Gallery 2017 Mazda6 Unveiling View 14 Photos Related Gallery 2017 Mazda3 View 36 Photos Related Gallery 2017 Mazda 6 View 33 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog.com Mazda Hatchback Sedan mazda 3

Mazda specs new MX-5 Miata with accessories

It's been 26 years since Mazda showcased the original Miata at the Chicago Auto Show, and now it's returned with a conceptual take on the new model, decked out with all the accessories and optional equipment your roadster-loving heart could desire. Or at least some of 'em, anyway. This show car is painted Ceramic Metallic (Zoom Zoom-speak for "white") and spec'd out with a full aero kit (including front air dam, side sills, rear skirt and lip spoiler) all done up in gloss black, 17-inch BBS wheels and Brembo brakes with red calipers. Mazda is also showcasing a carbon-fiber luggage rack for the new MX-5 that weighs less than two pounds and includes and integrated brake light. "The concept parts and accessories we have showcased at the Chicago Auto Show," said Mazda's North American chief Jim O'Sullivan, "were developed to give customers a look at what is possible for the new cars to make them truly one-of-a-kind, adding to that excitement." See them shown off in our high-res gallery of live photos, above. MAZDA UNVEILS 2016 MX-5 MIATA ACCESSORIES CONCEPT DESIGN AT CHICAGO AUTO SHOW CHICAGO, Feb. 12, 2015 -- The only thing better than the all-new 2016 Mazda MX-5 Miata is a personalized 2016 Mazda MX-5 Miata. Today at the Chicago Auto Show, where the first-generation MX-5 Miata was introduced to the world in 1989, Mazda revealed an MX-5 accessories design concept of the next-generation roadster that will hit showrooms this summer. At the Chicago Auto Show, Mazda revealed a 2016 Mazda MX-5 Miata accessories design concept for the next-generation roadster that will hit showrooms this summer. "There is so much MX-5 history at the Chicago Auto Show, and we wanted to continue building on that," said Jim O'Sullivan, president and CEO, Mazda North American Operations. "The MX-5 is the soul of our company, and its enthusiast following both inside and outside of Mazda drives us to keep innovating new ideas for it and the rest of our lineup." Painted Ceramic Metallic, the 2016 MX-5 accessories concept will be on display from Thursday, February 12 through Sunday, February 22 and includes an Aero Kit, BBS Wheels and Brembo Brakes as well as a Luggage Rack shown separately in Mazda's display. MX-5 concept accessories include: - Aero Kit (Front Air Dam, Side Sill Extensions, Rear Bumper Skirt and Rear Lip Spoiler): The gloss-black Aero Kit is the same package found on the 2016 MX-5 Global Cup Car that debuted at SEMA in November.