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First batch of 2016 Mazda MX-5 Miatas lands in US [w/video]

Have you been patiently awaiting the arrival of the all-new 2016 Mazda MX-5 Miata? Then we're glad to report that your patience has paid off. In fact, even if you haven't been so patient, we're still glad to report that the wait is finally over, as the first batch of the new Japanese roadsters has arrived on American soil. The initial batch of several hundred MX-5s arrived at the port of San Diego from the factory in Hiroshima on board the Phoenix Leader, a 636-foot vehicle carrier ship registered in Panama and operated by Japanese shipping giant NYK Lines. The vehicles are currently being processed at the SoCal port, with deliveries to commence "in the next several weeks," according to Mazda in the brief statement below. The fourth-generation Miata, designated generation ND, mad its global debut at the Paris Motor Show, and its US debut at the LA Auto Show. Production commenced in Japan this past March. The new roadster arrives in US showrooms with a 2.0-liter four-cylinder engine (the smaller 1.5 kept away from these shores), a six-speed manual (replacing the previous five-cogger), a folding soft roof (no retractable hard top this time), and a starting MSRP of $24,915 (plus an $820 destination charge). That, of course, is for the base Sport model, with higher-spec Club and Grand Touring trims also on offer. Along with the images above, you can watch footage of the vehicles driving off the ship in the video below. Might we recommend, however, muting the cheesy soundtrack and playing something more suitable over it instead. Neil Diamond's (Coming to) America ought to do the trick... today! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Welcomes the First Shipment of All-New 2016 MX-5s Mazda North American Operations today welcomed the first shipment of the all-new 2016 MX-5s. They will begin their port processing procedures and deliveries will follow in the next several weeks. Featured Gallery 2016 Mazda MX-5 Miata: US Arrival Mazda Convertible Performance mazda mx-5 san diego port

Mazda and Isuzu to collaborate on a new pickup truck

After decades, Mazda has finally untangled itself from its relationship with Ford. The last vestige of that partnership is the BT-50, a rebadged version of the global Ford Ranger pickup truck. Once the BT-50 ends production, Mazda has announced that it will collaborate with Isuzu to develop its next generation of pickup trucks. The BT-50 was co-developed with Ford's Australian division. In their current iteration, the BT-50 and its Ranger twin were never on sale in the United States. Mazda's last pickup in the US was the B-Series, itself also a rebadged version of the old Ford Ranger. Isuzu pulled out of the US passenger vehicle market in 2009, although it still sells commercial vehicles here. Isuzu, continuing a long and complicated relationship with General Motors, co-developed the diesel engine that currently powers the Chevrolet Colorado and GMC Canyon. In select markets, Isuzu sells a rebadged version of the Colorado as the D-Max. Details on the Mazda/Isuzu tie-up are scarce. A single press release simply says "Isuzu will produce next-generation pickup trucks for Mazda, based on Isuzu's pick-up truck model." This isn't the first truck collaboration between the two companies. Since 2004, Mazda has sold the Titan, a rebadged version of the Isuzu Elf commercial truck. The Elf is sold in the US as the Isuzu N-Series. Those in the US hoping for a new competitor in the midsize-truck segment shouldn't get their hopes up for the new truck. There are currently no plans to bring them here. There is hope, though, that Ford will bring the Ranger replacement stateside sometime in the next few years. Related Video: News Source: MazdaImage Credit: WILLIAM WEST/AFP/Getty Images Isuzu Mazda Truck

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.