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Mazda names new North American chief

Mazda has announced today the appointment of a new president and CEO of its North American operations. Jim O'Sullivan, who has been running the office for 13 years, is now leaving the company. In his place the head office has appointed veteran manager Masahiro Moro, and as you can see, he could not be more thrilled with the appointment. A 55-year-old native of Kyoto, Moro has been with Mazda since 1983. One of the company's managing executive officers, Moro currently heads up its global sales and marketing division. He also previously served as vice president of marketing and of product planning for Mazda Motor Europe, and as director of the company's Australian operations. He'll now be relocating with his wife and family to Southern California to take over the North American division based out of Irvine, effective January 1. His predecessor Jim O'Sullivan has held the office since 2003, also ranked as one of the Japanese automaker's managing executive officers. The Detroit native previously worked at Ford, where he started his career in 1976. "I have been very lucky that the car business has afforded me so many incredible experiences, and taught me so much. However, now is the right time for me to retire from Mazda," said the 40-year industry veteran of his departure from the company in the statement below. "I don't know how the next chapter in my life will read, but it's time for me to spend time with my wonderful wife, my children and my grandchildren. I've travelled the world for nearly 40 years, who knows what the future holds?" Related Video: Masahiro Moro Named President, Mazda North American Operations - Jim O'Sullivan, Current President, to Retire after 13 Years Leading the Company - IRVINE, Calif., Dec. 21, 2015 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced the appointment of Masahiro Moro to the position of President and CEO, MNAO. Moro, a Managing Executive Officer of Mazda Motor Corporation, will take over from Jim O'Sullivan, the company's long-serving outgoing president, who will be retiring from the company. The changes were announced today to company employees, and will be effective January 1, 2016. O'Sullivan joined MNAO as President and CEO in 2003, and also held the title of Managing Executive Officer of Mazda Motor Corporation.

Tow truck driver hilariously bad at righting a flipped Mazda

Can rolling your car get any worse? The correct answer is yes, as this poor soul found out when he rolled his Mazda3 onto its side. Calling a tow truck might be a logical, post-rollover move, but in this case, it kind of made the situation worse.
We don't want to give away just what happened, so you'll need to scroll down and watch the video. A fair warning, though, it does contain a moment of colorful language towards the end, so watching it at work, with the volume up, might not be wise. Have a look below for the full video.

Mazda shows lightweight MX-5 Spyder and Speedster at SEMA

Ever since Mazda dropped the first teaser on us last week, we've been looking forward to seeing what it had in store for us at SEMA this year. Now we've seen it what Mazda has dubbed the MX-5 Spyder and MX-5 Speedster, and they were worth the wait. The Spyder goes vintage with a silver paintjob and a brown top stretched overhead. It also has an aero kit, grille, and tonneau cover done up in carbon fiber, rides on 17-inch wheels, and features a natural leather interior. The blue Speedster, meanwhile, goes for the stripped-down, wind-in-your-hair experience. It has no roof or windshield, just a tiny deflector at the front of the dashboard. It's dropped an inch closer to the ground on an adjustable coilover suspension with 16-inch alloys, and features a center-exit exhaust. Carbon fiber helps trim 250 pounds from the curb weight, along with a stripped out interior trimmed in Alcantara. Both look pretty slick, and disappoint only in so far as they (like so many of their predecessor concepts) won't be heading for production. If they were, we'd be hard pressed to choose between the two. Which would you go for? Mazda Reveals Extreme Lightweight Design Concepts at 2015 SEMA MX-5 Concepts Display Two Different Takes on Staying True to Pure, Lightweight Sports Car Philosophy LAS VEGAS (November 3, 2015) – Mazda revealed two design concepts today at the SEMA Show in Las Vegas, based on its all-new 2016 MX-5 Miata—MX-5 Spyder and MX-5 Speedster—demonstrating two vastly different takes on lightweight, open-air performance. Lightweight. Fun-to-drive. Roadster. Those three tenets have served as the foundation for the Mazda MX-5 Miata since its 1989 introduction and continue to serve the new fourth-generation model. Focused, lightweight engineering is a guiding principle of every Mazda vehicle made with SKYACTIV Technology, allowing for greater efficiency, improved performance and agile handling dynamics. But what if that sense of lightweight performance were taken to the extreme? What if Mazda's North American designers harkened back to vintage roadsters to create thoroughly modern, bespoke concepts for what a lightweight performance car should be The results would be the MX-5 Spyder and MX-5 Speedster concepts. "Both MX-5 Spyder and MX-5 Speedster are uncompromising designs that highlight the core strengths of MX-5," said Ken Saward, design manager, Mazda North American Operations.