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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Scion FR-S pitted against oldtimers RX-8 and S2000

There are very few vehicles available today that compare directly with the Scion FR-S and Subaru BRZ twins. A case could be made for the Mazda MX-5 Miata, and possibly even six-cylinder versions of American coupes like the Ford Mustang. Pretty much everything else is either too expensive or is powered by the wrong set of wheels.
The boys from EverydayDriver on YouTube decided the only fair way to judge the inherent qualities of the Toyobaru twins was to pit them against two standard-bearers of years past: The Honda S2000 and Mazda RX-8. Neither of these cars is an exact matchup, with the Honda boasting a convertible top and the RX-8 offering more practicality via a rear seat and two reverse-opening doors for easier access. What they do offer, however, are similar performance stats and proven reputations for excellent handling.
None of this talk answers the real question, though: Which one wins the comparison test? Scroll down to watch the video, and be prepared for something of a surprise conclusion.

2016 Mazda MX-5 Miata first engine shot revealed

We've dug deep for just about every scrap of 2016 Mazda MX-5 Miata info available out of the car's California reveal celebration, but powertrain particulars have been especially hard to come by. While we still don't have engine specifications, the folks over at Autoweek have scored a nice scoop - the first underhood photos of one of the display cars.
In the image above, the ND-generation Miata is clearly shown to be powered by a Skyactiv inline four-cylinder, as expected, but its displacement remains unclear. The engine is most likely either the 2.0-liter Skyactiv-G engine offered in low-end Mazda3 and CX-5 models or the 2.5-liter Skyactiv-G found in those same vehicles' upper trims. In those iterations, the 2.0-liter generates 155 horsepower and 154 pound-feet of torque, while the larger-displacement engine nets out at 184 hp and 185 lb-ft. There is no sign of a turbocharger, a feature rumored to be fitted to at least one test mule. There has also been previous rumors of a 1.5-liter Skyactiv engine, possibly for overseas markets.
The 2.0-liter strikes us as the most likely scenario, particularly as Mazda has worked diligently to save every gram in the new car, dropping a pledged 100 kilograms (220 pounds) over the current model, even while adding content. It's entirely possible that the alleged turbo car was, in fact, a mule for the Miata's Alfa Romeo sister car, which is expected to have a wholly different powertrain. Or it could simply be a second engine option for an eventual Mazdaspeed variant, perhaps.