2009 Mazda Cx-7 Grand Touring Sport Utility 4-door 2.3l on 2040-cars

Auto blog

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Mazda halts Mazda3 sales for fuel tank problem

Mazda is issuing a stop sale and recall on 14,406 examples of the 2015-2016 Mazda3 in the US with build dates between May 21, 2015, and August 24, 2015, due to a possible fuel leak. There are no reports or accidents or injuries from this problem. According to the company, a defective fuel shut-off valve can allow gasoline to move from the tank and fill the charcoal emissions canister. If it gets too full, there can be a leak, which obviously carries the risk of a possible fire. The engine might stall, as well. Affected owners will be notified to bring their Mazda3 in "as soon as possible." Dealers will inspect the vehicles, and if a problem is found, the fuel tank and charcoal emissions canister will be replaced. During the downtime, customers will get a free rental or loaner car, as well. Those who are particularly concerned can also call Mazda roadside assistance to have their vehicle delivered for the check and possible repair. Related Video: Mazda Issues Stop Sale and Stop Delivery for Mazda3 Fuel Tank Recall WASHINGTON, DC (October 2, 2015) – Mazda Motor Corporation will conduct a Safety and Emission Recall Campaign for certain 2015-2016 Mazda3 vehicles (built from May 21, 2015 through August 24, 2015), which could have a safety-related problem. A defect in the fuel shut-off valve may allow fuel to flow from the fuel tank into the charcoal emissions canister. With this condition, the check engine light may illuminate, and if the fuel exceeds the canister capacity, fuel leakage could occur, increasing the risk of a fire and/or engine stalling. Approximately 14,270 vehicles in the U.S. and 136 vehicles in Puerto Rico are affected. Owners of subject vehicles will be notified by mail in early October. They will be informed to bring their vehicle to the nearest Mazda dealer as soon as possible. Dealers will inspect the fuel tank to determine if the defect exists on the vehicle. If the defect exists, the dealer will replace the fuel tank and charcoal canister at no cost to the customer. A rental or loaner vehicle will be provided at no cost to the owner, until the vehicle is repaired for this concern. If there are no concerns, the vehicle will be returned to the customer. Should a customer not want to drive the vehicle to the dealership, they may contact Mazda's 24-hour Roadside Assistance service at 800-866-1998 and have the vehicle picked up and delivered to the dealership. There have been no reports of accidents or injury related to this issue.