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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Mazda5 will officially die this year

We knew it was coming, but it just became a lot more official. Mazda is going to kill the closest thing to a driver-oriented people-mover when it phases out the Mazda5 MPV for model year 2016. The news was presented quietly and unremarkably, with Mazda giving its compact minivan a single-line obituary as part of an announcement recapping changes to the brand's lineup for 2016: "There are no plans at this time to bring a replacement Mazda5 to the US market beyond the 2015 model year." Despite being a critical favorite for its fun-to-drive nature and seven-seat capacity, the 5 never really resonated with consumers, representing a small percentage of Mazda's total sales. In its best sales year, 2008, only about 22,000 were sold, representing only about eight percent of the brand's sales that year. That percentage was even smaller in recent years, as the 5's sales fell into the low ten-thousands. In other Mazda news, the brand is making a number of small, subtle changes to its lineup. Almost all of them constitute new ore removed options and are available for your perusal in the attached press release. Scroll down for a look. 2016 MAZDA LINEUP: WHAT'S NEW Having launched two refreshed and two all-new models for the 2016 model year, Mazda North American Operations is keeping busy with broadening its award-winning lineup of cars and crossovers. For the 2016 model year, Mazda is keen to maintain its leadership in providing unmatched KODO—Soul of Motion design and excellent driving dynamics and democratizing advanced safety technologies like Mazda Radar Cruise Control and Smart Brake Support into even its smallest, most affordable vehicles. Mazda6 and CX-5 return for 2016 with new styling elements, interior amenities and refinement. Mazda CX-3 enters the North American market in a new, hot segment, and MX-5 Miata continues its mission to provide unadulterated driving thrills to the masses. Last but not least, Mazda3 has been repackaged for 2016. Below is a list of what's new and different with Mazda's 2016 lineup.

Crossovers help Mazda post its best January sales in 24 years

Mazda's 2017 ended on a bit of a flat note. It wrapped up the year with 2.8 percent fewer U.S. sales than 2016, and 8 of the 12 months lower month-over-month. But 2018 is off to a much brighter start with the company having its best January sales month since 1994, with just under 25,000 cars sold. Besides that headline statistic, the higher sales also mean this January exceeded 2017's sales by 15 percent or about 3,300 cars and put it ahead of January in that healthy 2016 year. Compared with this past December, though, sales are down about 2,000 cars. The gains are entirely due to the success of Mazda's crossover SUVs. The CX-5 was the best of the best with a month-over-month gain of over 66 percent. In actual numbers it sold about 13,500 copies compared with about 8,000 last January. The big three-row CX-9 had a big jump going from 1,600 units sold last January to about 2,300 for a gain of almost 47 percent. Even the little CX-3 saw a small gain between the two Januarys, going from about 1,200 to 1,350 sales. View 14 Photos Mazda's January would've been even better if its conventional cars hadn't dropped so much. Both Mazda Miata and Mazda6 sales dropped by just over half. The Mazda dropped from 3,300 sales to just under 1,600, and the Miata dropped from a little over 900 to a little over 400. Mazda3 held on a little better with just a 12 percent drop from last January going from about 6,600 to 5,800 sales. The lopsidedness of these sales isn't all that surprising. Crossovers have been a boon to loads of manufacturers. For example, Mitsubishi had an 2017 full of sales improvements, with the company finally breaking 100,000 units for the first time in years, and it was all because of improving crossover sales. January's sales also continue an unfortunate downward trend for Mazda's cars, with both the Mazda6 and Mazda3 having month-over-month declines every single month since February. It will be interesting to see if the new turbocharged engine option on the Mazda6 will improve sales of the sedan later this year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.