2021 Mazda Cx-5 Grand Touring on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

RC car drift video brings Fast and Furious style in 1:10 scale

Taking a cue from Lexus' 2015 Super Bowl ad Let's Play, Falken Tire is proving that RC cars can drift just as well, if not better, than their full-size counterparts. However, to make things four times as exciting, this clip eschews a single hopped-up model hanging its tail out in favor of a quartet of them sliding around together. Starring 1:10 RC versions of popular drift machines like the Nissan S15 Silvia, Mazda FD-chassis RX-7 and Initial D star Toyota Corolla AE86, these cars also get a suite of blinking LEDs to lend some extra color to all of the tire spinning. Plus, the use of well-positioned cameras and a scale model environment almost makes this group look like they're at work in the real world. News Source: Falken Tire via YouTube Motorsports Toys/Games Mazda Nissan Toyota Racing Vehicles Videos drifting drift rc car mazda rx-7 nissan silvia toyota ae86

Mazda and Clemson collaborate on Deep Orange 3 concept

There are school projects, and then there's the Mazda Deep Orange 3 Concept Car, a one-off built by Clemson University automotive engineering students and designed by Frederick Naaman from the Art Center College of Design in Pasadena. Clemson students unveiled the chassis at the 2012 SEMA show in Las Vegas, although this is the first showing of the car fully clothed.
Sporting a unique hybrid powertrain that can automatically switch between front-, rear-, and all-wheel drive. A gas-powered engine handles the fronts, while the rears are powered by an electric motor and a battery pack. The Deep Orange 3 also has an unusual three-plus-three layout, making it a much cooler version of your parent's old Vista Cruiser. The exterior sheetmetal clearly follows Mazda's established design language, and looks like it could easily pass for a five-door version of the Shinari Concept. It really is a great looking vehicle.
The Deep Orange 3 was part of Clemson's graduate-level auto engineering program, and is a regular partnership between the east coast school and the Pasadena-based design college's students. Clemson, Art Center and Mazda will be showing the Deep Orange 3 at the Center for Automotive Research Management Briefing Seminars in Traverse City, MI, from August 5 to August 8. Click through for a press release from Clemson University.