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Updated Mazda3 hits US roads this year

Mazda released an updated variant of its Mazda3 that will go on sale in Japan today and later this year in the US. The compact vehicle benefits from Mazda's G-Vectoring Control (GVC) that provides integrated control of the vehicle's engine, chassis, transmission, and body. The result, from our own experience, results in a car that's more enjoyable to drive. GVC is the first feature in a series of new Skyactiv Vehicle Dynamics technologies. Mazda is developing them to provide drivers with greater feel and a more enjoyable experience. "Mazda is striving to become an irreplaceable presence in the lives of our customers, to create a special bond with them and to be a 'one-and-only' brand they will chose again and again," Mazda's CEO Masamichi Kogai said in a statement. Other than the new feature, the 2017 Mazda3 goes mostly unchanged with the front end gaining slimmer turn signals and fog lights. The current-gen lineup, claims Mazda, is centered around Jinba Ittai – a term the automaker uses to signify oneness between car and driver – that started with the launch of the Mazda CX-5. The updated Mazda3 will go on sale later this year in the US, but the automaker did not announce an official date. Related Video: Featured Gallery 2017 Mazda3 View 15 Photos News Source: MazdaImage Credit: Mazda Design/Style Mazda Hatchback Sedan mazda mazda3

Mazda G-Vectoring Control makes driving better without you knowing

Mazda has just spent eight years developing a new technology that will make its new cars a lot more fun to drive, even if you have absolutely no idea that it's working. And subtlety's the point, Mazda engineers told us at a press event at Mazda Raceway Laguna Seca. In fact, the effects of what they've dubbed G-Vectoring Control are so fine that the marketing and PR teams are at a loss for how to do their jobs with it. "The engineers have done their work," said Mazda Director of Communications Jeremy Barnes, "But how do we get the message across?" The basic premise is this: G-Vectoring activates only when the car's on-board computer reads simultaneous steering and throttle input. The data — including throttle position, steering angle, and, crucially, how quickly you're adjusting the steering angle — are then funneled through an algorithm to reduce engine torque, which transfers vehicle weight, adding more grip to the wheels that need it. The system will appear first on 2017 Mazda6 sedans arriving in showrooms later this year, followed by the 2017 Mazda3. Actually, "subtle" does not even begin to describe the effect. G-Vectoring Control can detect as much as one tenth of one degree of steering angle, and changes the cornering forces only 0.1 to 0.5 g as a result. "That's less than the human body can feel," explained Vehicle Development Engineer Dave Coleman. In practice, G-Vectoring reduces the steering angle at turn-in, as well as the rate at which one turns the wheel. To demonstrate, Director of R&D Kelvin Hiraishi rode shotgun with us in a specially equipped Mazda6 that allowed him to turn G-Vectoring on or off at the push of a button (production cars will always have it on). Hiraishi had us drive a number of courses, including Mazda Raceway Laguna Seca itself, while an engineer measured our steering inputs with a laptop Matrix'd into the car's electronic brain. I drove the same course several times with the same car in the same conditions, with cruise control locked and the system turned on or off. Lo and behold, with G-Vectoring activated, the engineer's output graph showed that my steering inputs were indeed reduced ever so slightly. There were two times that G-Vectoring was markedly noticeable. The first on a turn with a minor banking toward the outside, and the second was during cornering over an artificially wet section of the course — in other words, when the car was at the limits of adhesion.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.