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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

RC car drift video brings Fast and Furious style in 1:10 scale

Taking a cue from Lexus' 2015 Super Bowl ad Let's Play, Falken Tire is proving that RC cars can drift just as well, if not better, than their full-size counterparts. However, to make things four times as exciting, this clip eschews a single hopped-up model hanging its tail out in favor of a quartet of them sliding around together. Starring 1:10 RC versions of popular drift machines like the Nissan S15 Silvia, Mazda FD-chassis RX-7 and Initial D star Toyota Corolla AE86, these cars also get a suite of blinking LEDs to lend some extra color to all of the tire spinning. Plus, the use of well-positioned cameras and a scale model environment almost makes this group look like they're at work in the real world. News Source: Falken Tire via YouTube Motorsports Toys/Games Mazda Nissan Toyota Racing Vehicles Videos drifting drift rc car mazda rx-7 nissan silvia toyota ae86

Junkyard Gem: 1981 Mazda RX-7

The first-generation Mazda RX-7 was sold for the 1978 through 1985 model years, and for decades you'd see and hear these nimble little sports cars buzzing around American streets. Then, well, the apex seals went out, or owners tired of a 2,400-pound car that drank fuel like an Eldorado, or the floor pans were eaten by the Rust Monster... and then nearly all of them were gone. Enough of them remain, however, for a steady trickle to show up with depressing regularity in self-service wrecking yards. Here's a pretty solid '81 that I found in a Denver yard last month. The 12A Wankel engine in this car made 100 hp and 105 lb-ft of torque, which was very good for 1981 (considering that you could buy a new Camaro with a 115-horsepower V8 that year). The $9,385 RX-7 looked like an especially good value when compared to, say, the $11,299 Datsun 280ZX or the $8,997 Fiat 124 Sport Spider, being much lighter on its feet than the former and much quicker than the latter. View 12 Photos If you have ever considered getting one of these cars, move fast before all the restorable ones are gone! Auto News Mazda Automotive History mazda rx-7