Pick A Part
on 2040-cars

Auto blog

Mazda3 to showcase CNG, Hybrid versions in Tokyo

Mazda has made huge gains in its competitive set with the introduction of its Skyactiv technologies, and the Japanese automaker appears to have no plans on slowing down. While we're still waiting for the Mazda6 Skyactiv-D diesel to go on sale in the US, Mazda announced that it will debut new Skyactiv-Hybrid and Skyactiv-CNG versions of the Mazda3 (standard US-spec model shown above) at next month's Tokyo Motor Show.
Matching up with what we heard earlier in the summer, the Mazda3 Skyactiv-Hybrid is intended for Japan only, but there are no details about this system regarding fuel economy, electric components or specs. Likewise, there are no details for the Mazda3 Skyactiv-CNG Concept, which is a bi-fuel version of the car running on both gasoline and compressed natural gas. As this car's name suggests, the CNG model is a concept vehicle, and there is no indication that Mazda plans offering such a model here in the US.
In addition to these two vehicles, Mazda will also have an Atenza (Mazda6) on display showing off some vehicle-to-vehicle (V2V) safety systems, called the ASV-5 (Advanced Safety Vehicle). Scroll down for Mazda's official press release.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Bauer Catfish is a Miata-based trackstar in the making [w/videos]

We're not trying to make a joke here. The creation you see above really is called the Bauer Catfish, and while the name is about as attractive as your average bottom feeder, the car itself is built on a sexy notion. Take the mechanical bits of one 1990-2005 Mazda MX-5 Miata, add in a tube chassis for as little weight as possible, complete with some custom body work and go forth. Bauer says the finished product weighs in at just 1,550 pounds, and the company will be happy to pull the stock four-cylinder to drop in a healthy General Motors LS V8.
The pre-production prototype shown above competed in last year's 25 Hours of Thunderhill, finished the race and earned a spot on the podium in the "anything goes for sports racers" ESR class. Very cool.
If you're looking for a dedicated track car, it may not get any better than this for the money. Expect to pay around $13,900 depending on options, plus the cost of your donor Miata. That's a good sight cheaper than a used Chevy Corvette Z06 and likely to be quite a bit more fun. After you're done watching it in action in the brief videos below, check it out over at Bauer Ltd.