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2016 Mazda MX-5 Miata first in-car observations

We've had few days to digest the all-new 2016 Mazda MX-5 Miata since the roadster was first revealed on Wednesday evening when we offered you our first impressions. Since that time, we've gone back and looked at the car a number of times in person here in California, and we've even seen it briefly run under its own power (okay, it was more of a saunter). What we didn't get the chance to do at the reveal, however, was sit inside the car. We've since been able to remedy that, and while we haven't been allowed to drive the new roadster, we do have some initial in-car impressions to share with you.
First, the location and feel of the major controls is quite excellent. The three-spoke steering wheel is an MX-5 specific item - it's not shared with any other Mazda. That's vital, because others would likely be too big in diameter or have the wrong rim thickness. The wheel's redundant controls seem to be well laid out and the airbag boss is very small. The column tilts, but unfortunately and somewhat inexplicably, it still doesn't telescope.
Pedals are well-spaced, and the six-speed manual has the same short throws and positive engagement that we've come to know and love.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Modded budget Mazda Miata takes on new Porsche Boxster in more challenges

Earlier this month, our friends across the pond at Auto Express released the first in a two-video series that would see them try and build up a second-generation Mazda MX-5 Miata that could best a standard Porsche Boxster around the track. While that first video detailed the mods to the MX-5 - a supercharger, some suspension upgrades and a new set of super-sticky rubber being chief among them - and set baseline lap times for the stock car, today, we have the results of the 5,000-pound ($8,200) upgrade job.
Of course, we aren't going to spoil those for you. You'll need to watch the full video, which recaps the upgrades before digging into a comparison of both straight-line-speed differences between the 2.7-liter Porsche Boxster and blown Miata, as well as their behavior and lap times on the track.
Take a look and let us know what you think in Comments.