1993 Mazda B2200 Base Standard Cab Pickup 2-door 2.2l on 2040-cars

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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda's next-gen SkyActiv engines will drop spark plugs in favor of high compression

Homogeneous charge compression ignition, or HCCI, is the black art of internal combustion engines that aims to produce diesel-like fuel efficiency for the cost of gasoline. Although some of its competitors have developed and subsequently given up on the tech, Mazda confirmed that the next-generation of SkyActiv engines will employ HCCI technology, improving fuel economy by 30 percent and at the same time reducing exhaust emissions. According to Nikkei, a new SkyActiv family of engines is set to debut under the hood of the next-gen Mazda3 sometime in 2018 before making its way into other vehicles. In simple terms, an engine that uses HCCI burns the air/fuel mix using pressure instead of with spark plugs, just like a diesel. At 14:1, Mazda's gasoline engines already have some of the highest compression ratios out there, but a move to HCCI means cranking up the compression to 18:1. While the tech sounds relatively straightforward, using HCCI means dealing with a number of side issues. It's one of those "on paper" ideas that compounds problems when put into practice. Heat, revs, and fuel must all be carefully managed as gasoline doesn't burn the same way as diesel. Mazda is mum on details, but the automaker seems confident that the issues have been sorted. If the new engines do indeed make it to market with HCCI, Mazda will have out-engineered GM, Daimler, and Hyundai, all of which have tried and failed to develop HCCI engines in a cost-effective package. With the market moving towards electrification, it's interesting to see Mazda still focusing so heavily on traditional internal combustion gasoline engines. It's an indication of where they see the market heading for the next few years. Although the automaker has been hesitant to move forward with hybrid and electric powertrains, Nikkei also reports that Mazda will begin mass production of EVs in 2019. Related Video:

2016 Mazda MX-5 Miata named World Car of the Year

Kicking off Day Two of the New York Auto Show, the World Car of the Year awards are finally being handed out. The overall winner is, as God himself intended, the Mazda MX-5 Miata. It beat the Audi A4 and the Mercedes-Benz GLC-Class. The unique thing about these awards are that they aren't limited to the US domestic market (that's why they're called the World Car of the Year awards). For example, nominees for the overall award included the Skoda Superb, Renault Kadjar, and Subaru Levorg. In the Performance category, the forbidden fruit was repped by the Honda Civic Type R. But both the Civic and the Mercedes-AMG C63 Coupe were beat out by a far more expensive competitor – the new Audi R8. The fourth-generation Toyota Prius and the second-generation Chevrolet Volt, were two of the big finalists for the World Green Car of the Year award. They both lost out, though, to the Mirai fuel-cell car. Yes, a hydrogen car beat out two of the world's premiere hybrids. The luxury race that was perhaps the hardest to predict. That's because each of the three finalists have received near universal acclaim. In the end, though, the BMW 7 Series beat out the Audi Q7 and Volvo XC90. Finally, we have the World Car Design of the Year, where the overall winner (MX-5) and the Mazda CX-3 faced off against the new Jaguar XE. While both the CX-3 and XE are handsome vehicles, the WCOTY committee realized the answer is always Miata, and awarded Mazda's iconic roadster another 2016 award. Related Video: AND NOW THERE IS ONE... MAZDA MX-5 - 2016 WORLD CAR OF THE YEAR NEW YORK – March 24, 2016 - For Immediate Release The Road to World Car journey ended today with the declaration of the MAZDA MX-5 as the 2016 World Car of the Year. The winner was announced during a press conference hosted by the New York International Auto Show, Bridgestone Corporation and Autoneum. 2016 marks the 10th anniversary of the partnership between World Car and the New York show, and the third consecutive year that the World Car Awards have retained their ranking as the number one automotive awards program in the world in terms of media reach. Mazda Motor Corporation is no stranger to the World Car Awards program – now in its 12th year. The Mazda2/Mazda Demio was the 2008 World Car of the Year. While the Mazda3 (2014), Mazda6 (2013) and Mazda MX-5 have all earned "Top Three in the World" status as voted by our 70 plus international automotive journalists that make up the jury.