1992 Mazda B-series Pickups 4x4 on 2040-cars

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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda begins building Mazda3 in Mexico for US

With fluctuations in international currencies and rising shipping costs to take into account, foreign automakers can't get away with building cars overseas and selling them in North America as easily as they used to. Particularly with inexpensive mainstream models. And given the benefits of cheaper labor and free trade under NAFTA, many have opted to assemble their cars for the North American market in Mexico. That's why the likes of Toyota, Mercedes and BMW have all opened plants in Mexico. And now Mazda has followed suit.
Ground was initially broken for Mazda de Mexico Vehicle Operations at Salamanca in the state of Gunajuato back in 2011, but production has just now gotten under way. The first vehicle to roll off the line? A Mazda3 sedan destined for the United States. Soon, the plant will begin production of the next Mazda2 as well, selling it alongside its larger counterpart across the Americas and in Europe as production expands to 230,000 units annually. For more information, see the official press release below.

NFL player Alfred Morris receives his thoroughly restored 1991 Mazda 626

Washington Redskins starting running back Alfred Morris might not drive a flashy sports car or SUV, but after today, he'll be driving the nicest 1991 Mazda 626 on the planet.
Back in July, Morris temporarily traded in his 626 - cheekily named Bentley - for a 2014 Mazda6 loaner courtesy of Mazda, and today the sedan was presented back to him after the ultimate PR stunt: a reported 275-man-hour restoration that left this 22-year-old daily driver looking like it just rolled off the assembly line.
Not everything was brought back to original condition, though. The expired sticker from Morris' final year at Florida Atlantic University was left on the windshield, but to fit the car's nickname, a few high-end touches were added to the interior. This includes the quilted, cross-stitched leather seats (just like a real Bentley) and the touchscreen Pioneer audio system. There's also a plaque under the hood marking this car as the "Alfred Morris Project."