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Mazda3 diesel under consideration for US, hybrid not so much

It's been a long time coming, but we finally clapped our eyes on the real deal, officially official 2014 Mazda3 in hatchback form yesterday. Yet there's a lot more to learn about this next-generation version of what has always been one of our favorite compacts. We know that the US version will come with one of two Skyactiv engines, but what about alternatives? Will there be any... or will the gasoline-fed four-cylinders be powerful and frugal enough to carry the day?
According to Automotive News, the answer is a definite maybe. Mazda North America CEO Jim O'Sullivan has told the trade publication that his employer will consider adding the company's well-liked 2.2-liter Skyactiv diesel powerplant to the model down the road. However, the company first wants to see how the engine fares with American consumers in its big-brother Mazda6 sedan, a model that goes on sale later this year. As for a potential Mazdaspeed3 successor, mum is still the word.
Anything else? Uncharacteristically, Mazda will build a hybrid model of its new 3. We say "uncharacteristically," because the Japanese independent has long shied away from gas-electric powertrain tech. In fact, it's gone so far as to boldly announce its aversion to the technology, with auto show banners proclaiming "Not Electric. Not Hybrid. Not A Drag To Drive." Despite all that, this new generation of Mazda3 will in fact be the company's first full hybrid production model. According to AN, however, O'Sullivan says that the company has "no plans" to sell it in the US.

Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda RX-7 could return in 2020

We like writing about the next Mazda RX-7 because it's like writing about the Chupacabra, Slenderman, or the Florida Skunkape, all of which are imaginary creatures seen by someone who knew someone who had an uncle whose dead great-grandfather's sister took a picture of it, invariably at night, while she was drunk, with her 1933 Kodak Brownie. Autocar is the latest with an RX-7 revival, saying it could come as soon as 2020 to celebrate Mazda's 100th anniversary. Before we get to that, let's take a brief look at RX-7 rumors. In 2009 there was speculation we'd get a concept RX-7 at the Tokyo Motor Show. That same year it was predicted the RX-8 would die to make room for a new RX-7 in 2012. In 2010 Mazda was developing a 300-horsepower rotary for the RX-7 that could run on gasoline or diesel and had better fuel economy and less oil consumption. Then Autocar said we could get the new RX-7 by 2013, a rumor that turned into a new RX-9 based on the Mazda MX-5 Miata platform. In 2012 the potential arrival date had become 2017. In 2013 the company CEO Masamichi Kogai said the equivalent of "Not gonna happen," and he said it again last year, just 90 days ago. It should be clear by now that this car is Mazda's version of the Lotus Esprit. Whew. Now that we're clear on all that, what does Autocar say? That a follow-up to the extinct RX-8 is coming that will sit on the new MX-5 Miata platform, and Mazda's vice president of European R&D said there are still 30 engineers working on rotary engines in partnership with universities. The successor will be front-engined and rear-wheel drive, have either two seats or 2+2 seating, and could be called RX-6, RX-7, or RX-9. That sounds like three distinct statements, only one of which is definitely true, that could possibly just maybe add up to a new RX-7, but could even more likely add up to a rotary-engined concept car that never sees production. We've only got five more years to wait, and since we've been begging at the RX-7 doors this long... Related Video: News Source: Autocar Rumormill Mazda Coupe Performance rotary rotary engine mazda rx-7