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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Jerry Seinfeld and Margaret Cho get coffee in a Mazda Cosmo Sport

The new season of Comedians in Cars Getting Coffee has already reached its second episode, imaginatively titled, You Can Go Cho Again. If it's classic Mazdas you like, you're in for a treat. In this episode, Jerry Seinfeld plays up the You Only Live Twice vibe you get from the 1967 Mazda Cosmo Sport, as it's suitably similar to the Toyota 2000GT seen it that film – in color, at least. Unlike the Yamaha twin cam six Toyota, the little Mazda is propelled by a characteristic rotary engine, which in Jerry's opinion is similarly eccentric as the episode guest Margaret Cho. The right-hand-drive Cosmo Sport is an unicorn in the States, and it's in absolutely perfect condition right down to the houndstooth upholstery. Check out the video below, or head on over to Crackle for this video along with all the previous episodes from seasons past. News Source: Crackle Celebrities Mazda Classics Videos jerry seinfeld comedians in cars getting coffee

Mazda6 diesel to race at Rolex 24, team and drivers announced

Mazda is getting serious about showing off the Skyactiv-D turbo-diesel four-cylinder engine in the Mazda6. The automaker has just announced it will campaign three diesel Mazda6 racers in the Grand-Am GX class of the upcoming 2013 Rolex 24 at Daytona in a quest to walk away with the company's 24th class win. Mazda partnered with SpeedSource to develop the race version of the new sedan, with Japanese and American engineers lending a helping hand where needed. Meanwhile, Freedom Autosport and Visit Florida Racing/SpeedSource/Yellow Dragon Racing will helm teams of their own.
Each car will make use of a five-driver team for the 24-hour race on January 26. In the interim, you can check out the full press release below for more information as well as the full driver roster. Mazda says we can expect to see the No. 70 SpeedSource car under the lights at the 2013 Detroit Auto Show later this month, as well.