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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda to reveal MX-5 Miata Club Edition in New York

Mazda is bringing a new version of its latest MX-5 Miata to the New York Auto Show. And while it's giving us very little to go on at the moment, from what we can tell so far, it looks promising. For starters, it's called the Club Edition, which speaks to us of enhanced performance – particularly on the track. For another, the statement below highlights the "maximum driving enjoyment" the existing MX-5 was "designed to deliver," and then proceeds to claim that the Club will "amplify that experience, harking back to the early lightweight sports cars that inspired it, but serving as a beacon for the future as a thoroughly modern, sophisticated package." Hopefully, then, it'll serve as some sort of road-going mid-point between the stock version and the Global Cup racing concept pictured above. We'd expect the 2.0-liter four-cylinder engine to carry over likely unchanged with its 155 horsepower and 148 pound-feet of torque, but with the potential addition of a stiffened suspension, upgraded rolling stock, revised aero, enhanced cockpit and maybe some excess weight trimmed out – although the new Miata doesn't have much to lose as it is. In any case, we're excited. Related Video: 2016 MAZDA MX-5 MIATA CLUB EDITION TO DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW - 2016 MX-5 Club represents most aggressive road-going version - IRVINE, Calif., March 25, 2015 /PRNewswire/ -- Ready to join the Club? The 2016 Mazda MX-5 Miata Club edition, that is. Mazda North American Operations (MNAO) will be introducing the North American-spec MX-5 Club next week at the New York International Auto Show. The MX-5 Club represents the most aggressive road-going iteration of Mazda's fourth-generation flagship roadster. The 2016 MX-5 sheds approximately 150 lbs. from its predecessor through use of lightweight, efficient SKYACTIV®1 TECHNOLOGY, now weighing 2,332 lbs. when equipped with the standard SKYACTIV-MT six-speed manual transmission (2,381 lbs. with the six-speed automatic). Powering all North American models will be a 2.0-liter SKYACTIV engine, rated at 155 horsepower and 148 lb-ft of torque. Shorter than the first-generation MX-5 that initially graced U.S. shores in 1989, yet wider than the outgoing model and with its engine lower and farther back in its chassis, the 2016 MX-5 is designed to deliver maximum driving enjoyment.

Consumer Reports digs Mazda3, disses Jeep Cherokee

Consumer Reports has just rendered its verdict on two of the more important cars to launch this year - the Mazda3 and the Jeep Cherokee. Considering the value a "Recommended" rating carries with the public and the viciously competitive markets these two cars compete in, Consumer Reports' view could have some impact on their initial success.
For Mazda, that's a good thing. CR spoke quite highly of the Zoom-Zoom brand's compact sedan and hatch, testing both models, and citing the excellent fuel economy and snickety-snack manual shifter as high points. Downsides to the 3 included a ride that is agile but "nervous," a bit too much noise and a cramped back seat. Still, the 3 was good enough to earn its place in the ranks of the "Recommended."
The Jeep didn't fare quite so well, with CR calling the polarizing CUV "half-baked." Although both engines were tested, the magazine called the 2.4-liter four-pot underpowered and its nine-speed automatic unrefined and unresponsive. That's particularly damning, considering the 9AT's role in future Chrysler products, including the extremely important 200. Overall, the Cherokee missed out on the coveted "Recommended" rating.