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Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]
Sat, 08 Feb 2014Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.
Next Mazda MX-5 Miata to weigh a ton(ne), literally
Wed, 27 Nov 2013Looking at recent spy shots of the fourth-generation Mazda Miata, it's obvious this sporty little roadster will grow in size compared to the current model, but it's also going on a diet. At the Tokyo Motor Show, Auto Motor und Sport sat down with Mazda executive Kiyoshi Fujiwara, who gave a little more insight into the Miata's redesign.
Fujiwara said that they're aiming for a curb weight of a tonne (metric ton), which is 1,000 kilograms or right around 2,200 pounds, for the next-generation Miata. This would make the roadster at least 300 pounds lighter than the current NC Miata, but still about 200 pounds heavier than the original NA.
There is no indication as to how Mazda will go about removing that much weight from the bigger car, but with as popular as the power retractable hard top (PHRT) model is on the current car, the new Miata may ditch this feature to lose its weight. Improving the power-to-weight ratio appears to be a key goal of the Mazda team, so we also wouldn't be surprised to see a more powerful engine underneath the longer hood.
44 Miatas engaged to spell happiness from above
Mon, 16 Jun 2014We've seen all manner of ways to propose marriage, from the usual candlelit dinner to the Jumbotron at the big game. A friend of ours recently proposed with his a barbershop quartet singing backup. But this has to be a new one - and one that automotive enthusiasts would probably find even more touching than a sky-writing biplane.
A member of the Miata.net forum recently asked other MX-5 enthusiasts to help him pop the big question to his bride-to-be. He got 31 Miatas together and needed just four more, but after appealing to his fellow roadster fans, over 40 turned up in the parking lot at the local high school.
The groom-to-be runs an aerial photography business and used an unmanned drone which his girlfriend thought would be shooting some local real estate properties when it flew over the parking lot and captured the image you see above with 44 little roadsters spelling out "Marry Me?" The answer, in case you were wondering, was a resounding "Yes!" How could she not, after all, when those Mazda convertibles are just so darn adorable? Now they'll just need to figure out what they'll be driving to the chapel on the big day.