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Mazda's first profit in five years in sight due to weak yen

Automotive News reports Mazda is set to turn a profit for the first time in five years. The automaker is more dependent on exports from Japan than other automakers based in that country, and as a result, it has long suffered at the hands of a strong yen. But the currency has declined in value by some 16 percent over the past six months and Mazda's shares have tripled in value to their highest level since 2008. Contrast this situation to a year ago when Mazda printed 1.22 billion new shares to raise cash. The move was equivalent to 70 percent of the company's then-outstanding stock, and values tumbled to record lows as a result.
Now that the yen has fallen to a value of around 96 per dollar, Mazda operations in the US are more profitable and the company now projects it will earn around $279 million for the next fiscal year. Automotive News says a one yen change against the dollar can have a 9.1 percent impact on Mazda operating profit compared to 4.7 percent at Subaru parent Fuji Heavy Industries or 3.1 percent at Toyota. Those automakers better insulate themselves from currency fluctuations with overseas manufacturing facilities.

Mazda begins building Mazda3 in Mexico for US

With fluctuations in international currencies and rising shipping costs to take into account, foreign automakers can't get away with building cars overseas and selling them in North America as easily as they used to. Particularly with inexpensive mainstream models. And given the benefits of cheaper labor and free trade under NAFTA, many have opted to assemble their cars for the North American market in Mexico. That's why the likes of Toyota, Mercedes and BMW have all opened plants in Mexico. And now Mazda has followed suit.
Ground was initially broken for Mazda de Mexico Vehicle Operations at Salamanca in the state of Gunajuato back in 2011, but production has just now gotten under way. The first vehicle to roll off the line? A Mazda3 sedan destined for the United States. Soon, the plant will begin production of the next Mazda2 as well, selling it alongside its larger counterpart across the Americas and in Europe as production expands to 230,000 units annually. For more information, see the official press release below.

Mazda CX-6: How a wagon could sell better than the Mazda6

There is no Mazda CX-6. It doesn't exist, nor have we talked to anyone at Mazda about its existence. However, let me now say that there SHOULD be a Mazda CX-6, or to put it another way, a Mazda6 Wagon that's been Allroad-ified with a modestly raised suspension, plastic body cladding and all-wheel drive. You know, the way Americans prefer their wagons. During the Regal TourX launch, Buick's product planning folks pointed out that such a crossover wagon (let's go with that term for now) filled a market niche that's really not being satisfied. One that's more stylish and luxurious than a Subaru Outback, but more functional and less expensive than an Audi Allroad. It would cater to people who seek something different from the norm, both in terms of brand and body style. Sure, it's certainly not a big market niche, but it is seemingly growing. Well, if Buick is indeed onto something and that growth continues, then Mazda could most definitely go after that same market niche. Sure, it's a small niche, but all three Mazda6 generations have sold in such minuscule numbers (33,402 in 2017), why not try something completely different? I could easily see a CX-6 outselling its sedan sibling. Such a Mazda crossover wagon would only have a Buick and Subaru as competition, as opposed to trying to draw customers away from the Honda Accord, Toyota Camry and every other midsize sedan at a time when the entire segment is hemorrhaging sales. It would also nicely complement a lineup of crossovers that includes the CX-3, CX-5 and CX-9, providing yet another alternative to entice customers. View 30 Photos Let me also say that, having driven both the Regal TourX and a Mazda6, that the two could be cross-shopped. I'd argue the Mazda actually has a more luxurious cabin than the supposedly "premium" Regal, while Mazda's new turbocharged 2.5-liter (250 horsepower, 310 pound-feet of torque) outdoes the Buick's potent 2.0-liter. Meanwhile, the Mazda6's standard, naturally aspirated 2.5-liter (184 hp, 185 lb-ft) should offer comparable fuel economy as the Subaru Outback (28 mpg combined) without making you suffer through a CVT. Now, as for adding all-wheel drive, the Japanese market version of both the sedan and wagon (known as the Atenza) can apparently be had with it. Can it be packaged with the turbocharged engine? That's another question, but all the other pieces are seemingly in place to bring the Mazda6 wagon to the United States.