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Mazda LM55 Vision Gran Turismo reshapes a winning form [w/video]

In the history of endurance racing, there's only ever been one Japanese automaker to win the famous 24 Hours of Le Mans, and as you might have guessed, that was Mazda in 1991 with the 787B – which was, incidentally, the only one ever to win the race under rotary power, or really anything other than a conventional piston engine. That racing success is something Mazda can be proud about, even over two decades later, and it's a badge of honor the automaker is revisiting with the LM55 prototype you see here. Only instead of unleashing it on the Circuit de la Sarthe – or really any actual race track – the Mazda LM55 Vision Gran Turismo is bound only for PlayStation. The latest addition to the Vision Gran Turismo lineup, the LM55 takes inspiration from the aforementioned 787B but gives it a modern KODO design theme. The result is pretty stunning, taking a more radical approach than the Skyactiv Prototype the company is fielding in the United SportsCar Championship or even the dearly departed, head-turning Furai concept. But unlike that diesel prototype and the Wankel-powered 787B, Mazda hasn't specified any kind of novel powertrain for the LM55, fictitious or otherwise - saying only that it has "advanced drive train technology that offers the epitome of power, efficiency and durability and the result is an exceptional power to weight ratio exceeding that of most cars in its class." Just what that class would be we'll likely never find out, but if you don't have a PS3 loaded with GT6 (or, for that matter, even if you do), you can scope out the virtual action in the slideshow above and the rather Christmas-y video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Mazda LM55 Vision Gran Turismo View 23 Photos News Source: Polyphony Digital Toys/Games Mazda Concept Cars Racing Vehicles Videos Gran Turismo gt6 vision gran turismo

2016 Scion iA shows its face, for better or worse, in New York [w/video]

We have a theory that, among auto designers, there's something resembling Stockholm Syndrome. Designers spend so many hours looking at a single product that, after awhile, they can't help but fall in love with it, regardless of how bad it may look to everyone else. That might explain the appearance of the Scion iA, which while largely similar to the handsome Mazda2, replaces that car's attractive five-pointed grille with what could be described as a gaping maw. Fortunately, it's only the Scion grille that really causes any offense. The parts of the iA that have been left to Mazda designers are, as we said, rather handsome. That includes both the attractive rear and the Kodo-derived lines found in the tiny sedan's profile. The cabin, meanwhile, is well outfitted with standard equipment, including a seven-inch touchscreen display. Plastic is the dominant material, although the overall layout is logical and mostly attractive. Have a look at our live gallery of images of Scion's first-ever four-door sedan. Sports Sedan that Shouts Success All-New 2016 Scion iA Rolls Into New York With a Trunk - Brand's first-ever sedan with dramatically sporty look and agile moves - Estimated MSRP in the $16,000-range for well-equipped mono-spec model • High-spirited 1.5-liter engine; estimated 42 MPG highway - Choice of 6-speed stick shift or 6-speed automatic - Standard Low-speed Pre-collision safety system - Roomy cabin with premium amenities - 7-inch multimedia system with voice recognition NEW YORK, March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it's also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA. The Scion iA sedan joins the all-new 2016 Scion iM hatchback for a one-two punch in the subcompact and compact segments. The new sans-hatch Scion will arrive in dealerships this fall for an estimated MSRP in the $16,000-range. That's for a mono-spec model equipped with standard Low-speed Pre-collision safety system and 7-inch multi-media system with voice activation. Because Scion has a no hassle, no haggle Pure Price, customers walk out the door with the same price they saw posted in the dealership. "Dramatic" could be an understatement when describing the visual impact of the 2016 Scion iA. Beneath the daringly curved sheetmetal lies a tight, agile machine that re-defines "entry level." Call the design "class above," a term that applies throughout the car.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.