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Barbie-themed Maserati Grecale Trofeo: Stick that in your dream house

A new live-action Barbie movie is coming, which means brand collaborations across several industries. The car-crazy Barbie world is teaming up with Maserati and Neiman Marcus to create a one-off Grecale Trofeo SUV with so much pink that the Mary Kay paint factory may be running low for a while.  As a whole, the Barbie universe is incredibly car-friendly and has featured some iconic models over the years, including Corvettes, a 911, a Ferrari, and various Jeeps. Maserati’s hoping to get on that list with its new Grecale Trofeo SUV. The automaker partnered with Neiman Marcus on the car as part of its Fantasy Gift Launch and to celebrate the release of the new Barbie movie. Only one Grecale Trofeo will be available in the United States as part of the promotion (did they think that's all they could sell?). Like other Trofeos, it uses the 530-horsepower V6 Nettuno engine from the MC20 and features the classic Barbie pink exterior colors. Logos and other graphics accent the loud exterior color. Inside, the black interior features full leather upholstery and leather covering the dash, doors, and other components. The seats feature pink “B” stitching. Maserati and Neiman Marcus estimate the value of the SUV at $330,000. Ten percent of the sales will go to the Barbie Dream Gap Project, so this is more than a vanity project for Maserati and the department store chain. We donÂ’t know much about the other cars that will make appearances in Margo RobbieÂ’s upcoming Barbie remix, but the movieÂ’s teaser poster shows her driving a C1 Corvette with what appears to be a charging port door. An electrified first-generation Corvette would make waves, but even something as unique as that will have a hard time competing with the Grecale for attention. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2024 Maserati GranCabrio previewed in official photos

The new 2024 Maserati GranTurismo made its official debut in September 2022, so it stands to reason that the GranCabrio is right around the corner. It's not ready for its big debut yet, but "official spy shots" released by the company give us a decent idea of what to expect. While the prototype is covered in camouflage, we can tell it looks a lot like the GranTurismo from the rocker panels to the belt line. That's not a bad thing: The second-generation coupe is characterized by an elegant, swoopy design that perfectly embodies the definition of a grand tourer. Above the belt line, the GranCabrio receives a power-operated cloth soft top. Photos of the interior haven't been released yet, though it's reasonable to assume the coupe and the convertible will look a lot alike from the driver's point of view. Maserati told Autoblog that the GranCabrio range will mirror the GranTurismo's, so buyers will have three variants called Modena, Trofeo, and Folgore to choose from. Power for the Modena will come from Maserati's excellent Nettuno engine, a 3.0-liter V6 that's twin-turbocharged to 490 horsepower and 443 pound-feet of torque. This engine was developed in-house, and it's also found in the MC20 and the Grecale. Next up is the Trofeo, which will receive an evolution of the six rated at 550 horsepower and 479 pound-feet of torque. The engine will spin the four wheels — that's a significant change, as the original GranCabrio was rear-wheel-drive — via an eight-speed automatic transmission. Alternatively, the electric Folgore model will use three motors rated at a combined 751 horsepower and 996 pound-feet of torque. That system is built around an 800-volt electrical system and linked to a 92.5-kilowatt-hour lithium-ion battery pack. "We're going to let buyers decide [whether they prefer the V6 or the EV]; we can scale production up or down depending on demand. We don't want to influence our customers' choice," William Peffer, the head of Maserati's North American division, told Autoblog. Additional details about the 2024 Maserati GranCabrio will emerge in the weeks leading up to its launch, which is scheduled for early 2023.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.