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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Maserati Levante shows Kubang inspiration in leaked images

One of the most anticipated debuts at next month's Geneva Motor Show comes from Maserati, which is set to show its first crossover. A major part of the brand's revival, the new Levante will be challenged to strike the right chord in an increasingly competitive segment. That's not the new Levante at the top of the page. It's the Kubang Concept on which it's based. The leaked shots come from the Dutch Auto Week – like our Autoweek, but taller – and include six shots that we're betting were in a tin labeled "Do not open until March 1." They provide a great look at the new crossover from a range of angles, and include a shot of a very, very red cabin. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We see a great deal of Kubang concept around the headlights, although it's clear Maser's designers evolved the Levante's grille to better match the Ghibli sedan. It's more chiseled and strong, part of which can be blamed on the chrome slats – the Kubang's grille slats were just black. The rear fender and shoulder lines look like they've almost been lifted straight from the Ghibli, while the roofline and rear window give the impression that Maserati is favoring sporty looks over any real utility. We're unable to post the leaked Levante images here, but we'd strongly suggest you give them a look over at Auto Week. And stay tuned for the official info on the Levante, when it gets its grand debut early next month. Related Video:

2014 Maserati Quattroporte revealed in patent drawings

Curious about what the 2014 Maserati Quattroporte will look like? Recent spy shots of the big Maserati sedan haven't been much help, but now we have this: Three alleged patent drawings found by AutoWeek.nl. Better fire up your imagination, however, as like all European Patent Office images, these sketches have the unique ability to suck the beauty out of even Italian cars. Truth be told, if AutoWeek.nl had told us this was a new Buick, we might have believed them.
That said, we can certainly see the resemblance in the rear to the Maserati GranTurismo, with a similar C-pillar and that little flipped-up spoiler. In the front, too, we imagine the new Quattroporte will resemble its sportier sibling, with the crude lines from these drawings turned into more voluptuous curves through the magic of modern manufacturing.
Rumors say the next-gen sedan will be available with a choice of two engines assembled by Ferrari, either a turbocharged V8 or a supercharged V6. We're likely to see the new Quattroporte in the flesh for the first time at the 2013 Detroit Auto Show.