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Mid-engined, 621-horsepower MC20 inaugurates a new era for Maserati

No longer embedded in the gap separating Alfa Romeo and Ferrari, Maserati is preparing to give its range of models an overhaul that's so comprehensive it merits its own chapter in the firm's history. The first car in this installment isn't a volume-generating crossover or a politically correct electric car (though, fear not, both are coming soon). It's a mid-engined, 621-horsepower coupe designed with an unabashed focus on performance. Called MC20, it will join a segment dominated by Lamborghini, McLaren, and former sister company Ferrari. Maserati explained developing the MC20 took about two years thanks in part to software-based simulation testing that saves the firm a significant amount of time and money. 97% of dynamic tests were performed using simulator designed in-house, and engineers then fine-tuned the car by testing it in real-world road and track conditions around the world. Lap times were extremely important, because the MC20 was built to race. We'll need to wait to find out where it will compete, and what it will look like in full racing regalia. Maserati has only unveiled the street-legal variant, which wears a low-mounted oval grille, swept-back headlights, and triangle-shaped rear lights. All of the brand's defining characteristics are accounted for, and stylists intentionally weaved a handful of subtle references to the MC12 built in 2004 and 2005 into the design. Viewed from the side, it wears the typical proportions we expect from a mid-engined supercar. It upholds Italy's well-earned reputation for creating poster-worthy supercars that blur the line between transportation and art Da Vinci would be proud of. Slightly bigger in person than in photos, the 3,306-pound MC20 stretches 184 inches from end to end, 77 inches wide and 48 inches tall. Its cargo capacity checks in at 1.8 cubic feet in the frunk and 3.5 cubes in the trunk. For context, the 3,423-pound Lamborghini Huracan measures 176, 76 and 46, respectively. And, for another mid-engined point of reference, the 2,943-pound Porsche 718 Cayman measures 172, 71 and 51, respectively.  Maserati chose not to give the MC20 active aerodynamic components, though the coupe depends on a small, neatly integrated rear spoiler for downforce, and it relied extensively on carbon fiber to keep weight in check. It also installed butterfly doors, but they're more functional than their made-for-Instagram flair suggests.

Leak confirms Maserati product plans, five new models

It isn't a secret that Maserati is planning a product expansion in an attempt sell 50,000 units annually by 2015, but the automaker hasn't officially announced just how it plans to do so. Yes, we've seen (and driven) the 2014 Quattroporte, checked out spy shots for the smaller Ghibli sedan and Maserati even confirmed the Levante name for its SUV, but a leaked document reported by CarScoop could shed some light on how the Italian automaker intends on carrying out its rapid growth.
According to the image, the new Ghibli and Levante models will considerably lower the entry price point for the Maserati brand with the sedan having a price range from around $72,000 up to just over the $100,000 mark, with the SUV starting at close to $80,000 and topping out at almost $200,000. It also looks like the GranTurismo and GranCabrio will be getting redesigned in the near future at which point the new Gran Sport model will be added to the mix - otherwise known as the which often-rumored sports car with which Maserati will do battle with the Porsche 911.

Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.