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Maserati's first electric car won't be a Tesla rival

Italian supercar makers haven't exactly embraced electric vehicles with gusto (the LaFerrari hybrid is about as close as you get), but that should change in the next few years. Ferrari's sibling brand Maserati tells Car and Driver that it's working on an electric vehicle that would be shown before 2020. And unlike other luxury car brands, Maserati doesn't plan on eating Tesla's lunch. It has to produce something "very different" to stand out, the company's Roberto Fedeli says. Think of something more like the GranTurismo coupe (see above) than yet another upscale sedan. Part of the challenge, Fedeli claims, is making a green machine that's exciting to drive. Breakneck acceleration is the only really thrilling aspect of EVs right now, he says – the sheer weight of those lithium-ion batteries dampens the enjoyment on twisty roads. A Maserati would have to be lighter on its feet. Also, the automaker will have to find a way to give its car character without a roaring gas engine under the hood. In that sense, Maserati's 2020 goal is realistic. It may not have much choice but to wait for battery technology to catch up to its ambitions. Related Video: This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. News Source: Car and Driver Green Maserati Tesla Coupe Electric Luxury Performance

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati makes 328-foot-long trident with 80 Grecale test mules

Maserati delayed the launch of the Grecale, its long-awaited second SUV, from November 2021 to the spring of 2022, but that doesn't mean the test mules and the engineers tasked with driving them are taking a sabbatical. The company is still testing prototypes all over the world, and it brought 80 pre-production models fully draped in camouflage to a test track in Modena, Italy, to create a giant trident emblem. Over 250 development models are racking up miles in Italy, Finland, the United Arab Emirates, China, Japan and the United States, according to the Italian firm. About a third of them gathered near the company's home town to form the 328-foot trident. It's a stunt that allowed Maserati to release a handful of cool images, but it teaches us little about the Levante's baby brother, which will be aimed at the Porsche Macan. Luckily, Maserati also released a couple of images that show four prototypes parked in front of the Milan Cathedral. We can tell that the Grecale borrows a handful of styling cues from the MC20; it's not simply a scaled-down Levante. Its headlights are oval and nearly vertical (the Levante's are thin and almost horizontal) and its grille looks wider and thinner. Earlier spy shots suggest that the Grecale wears a roofline that leans more towards sport than utility; it's not a utilitarian people-hauler with the proportions of a school bus. Unverified reports claim that Maserati will build the Grecale on an evolution of the Giorgio platform that underpins Alfa Romeo's Stelvio and Giulia models. If that's accurate, rear-wheel drive will likely come standard (at least in some markets) and all-wheel drive will be offered at an extra cost. We're guessing that four- and six-cylinder engines will be available, though full specifications haven't been published yet, and Maserati previously confirmed that a high-performance version worthy of the Trofeo emblem will join the range at some point.  More details about the Maserati Grecale will emerge in the coming months.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.